Mr. Mark Elfenbein reports

SLYCE LAUNCHES FASHION DISCOVERY & PURCHASE APP 'CRAVES' BRINGING SHOPPERS 'SNAP-TO-BUY' EXPERIENCE FOR THE VERY BEST IN BOUTIQUE FASHION

Slyce Inc. has launched its latest visual-search-enabled consumer app Craves, a boutique-fashion-focused shopping app, available for iOS in the United States and Canadian iTunes stores.

The app enables fashion-conscious consumers to discover and purchase the very best in boutique and classic fashion from over 100 select retailers (including Ralph Lauren, Luisaviaroma, French Connection, Blue & Cream and NastyGal) and a million products, simply by snapping an image of an item they see in the real world, or by uploading a screen shot from Pinterest, Instagram, Tumblr or any of the growing number of fashion photo sharing sites.

Utilizing the Slyce mobile visual search technology, snapped images require no cropping or product characterization, giving Craves a single snap-to-result experience. The technology also facilitates 2-D searches from print ads, billboards and catalogues.

The launch of Craves represents the third consumer-facing app from Slyce, which also owns big-box visual search shopping app Pounce and leading United States mobile visual couponing app, SnipSnap. Combined, the Slyce portfolio of consumer apps has over 4.5 million users and is experiencing growth of approximately 100,000 users per month.

Slyce chief executive officer Mark Elfenbein said of the launch: "At Slyce, we continue to pursue every opportunity to lead innovation and product development within the rapidly growing visual search industry. Part of our commitment is not only to power visual search within the largest retailer apps but to also develop the very best consumer apps able to intuitively turn consumer inspiration into discovery and discovery into purchase anywhere and at any time."

"Our vision with Craves is to make fashion-related images instantly shoppable, and I believe we've succeeded in that," said Craves co-founder Scott Cormier. "Although we realize there are other fashion-discovery apps in the market, we feel that the discovery and impulse purchase experience using Craves has been made so seamless that it's an immensely intuitive and satisfying experience for users."

Slyce will now initiate a defined user acquisition strategy and ultimately intends to derive revenues from the Craves app through affiliate fees on all purchases and through the provision of visual-search-related data and analytics.

We seek Safe Harbor.