Mr. Mark Elfenbein reports

SLYCE EXPANDS SNIPSNAP RELATIONSHIP WITH BAZAARVOICE TO OFFER MOBILE COUPON-BASED SHOPPER MARKETING CAMPAIGNS

SnipSnap, a division of Slyce Inc., has expanded its relationship with Bazaarvoice -- the network connecting brands and retailers to the authentic voices of consumers wherever they shop -- to offer its mobile coupon creation platform across the Bazaarvoice media network. The expanded collaboration will help retailers open a powerful shopper marketing channel through advertising opportunities that enable brands to engage with millions of in-market, active shoppers through targeted, location-based coupon campaigns.

SnipSnap is one of the largest and fastest-growing shopping applications in North America. The company's relationship with Bazaarvoice began in 2013 when it became one of a select few mobile shopping apps serving premium native ads from the Bazaarvoice media network. The two companies subsequently introduced behavioural targeting of consumers, as well as location-based targeting with shoppers near stores where they could redeem coupons.

"Every day, mobile distribution is moving closer to becoming the norm for coupons, a belief SnipSnap has had since its inception," said SnipSnap president Ted Mann. "Bazaarvoice is one of the most mobile-savvy companies we've worked with, and we share a similar goal of helping companies to connect with consumers across media channels. Working together, we quickly found that targeted mobile coupons is one of the most effective ways for Bazaarvoice clients to engage mobile consumers and generate extremely high levels of clicks and in-store conversions."

SnipSnap's newly launched, proprietary, white-label platform, Coupon Author, is now being made available to all major retailers throughout North America. The platform already powers coupon campaigns for more than 50 of the company's retailer clients, including Bed Bath & Beyond, Aeropostale and Famous Footwear.

About SnipSnap

SnipSnap is the first mobile coupon app to allow users to scan and redeem any printed coupon on their smart phone. Since launching at Techcrunch Disrupt in 2012, the app has grown to four million users on iOS and Android, who have saved more than 100 million coupons and $200-million. Fifty-plus retailers have partnered with SnipSnap to deliver targeted coupons through the app or utilizing SnipSnap's Coupon Author platform. The company was created at DreamIt Ventures' accelerator program, participated in the Philadelphia Inquirer's Project Liberty Incubator and is based in Philadelphia. SnipSnap is a wholly owned subsidiary of visual search leader Slyce.

About Bazaarvoice

Bazaarvoice powers a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 700 million people view and share authentic opinions, questions and experiences about tens of millions of products in the Bazaarvoice network. The company's technology platform amplifies these voices into the places that influence purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand awareness, considerations, sales and loyalty. Headquartered in Austin, Tex., Bazaarvoice has offices across North America, Europe and Asia Pacific.

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