Mr. Anton Mattadeen reports

RISE ENTERS COMMERCIALIZATION PHASE WITH RETAIL SALES IN CALIFORNIA

Rise Life Science Corp. believes that it is poised for commercial success and that it can lead the way among product and branding companies entering California -- the largest cannabis market in the world, according to Bloomberg and other sources.

"We positioned our company for the future of this industry," commented Anton Mattadeen, chief executive officer of Rise Life Science. "Reaching the consumer with products they love is our goal, and doing so in the largest cannabis market in the world is our target. We are now executing on that plan. Rise is now generating revenue with products on the shelves of 88 top retail outlets in Los Angeles and our footprint is expanding every day. We are generating real value for everyone involved -- the consumer, our retail partners and ultimately, our investors.

"These premium retail locations pave the way for further product launch opportunities in the exploding $3.7-trillion global wellness industry," added Mr. Mattadeen, citing a statistic from The Global Wellness Institute.

Following its recent acquisition of Cultivate Kind and Life Bloom Organics, Rise has leveraged its in-house capacity for sales and distribution, packaging and fulfilment, production, and retail marketing. The company's cannabidiol-based sexual wellness brand, Karezza, quickly built on the footprint already established by its Life Bloom Organics sleep and wellness products.

Over the next 12 months, both Karezza and Life Bloom Organics products will be distributed to a target network of 200-plus premium retail locations across California. Rise has a dedicated, proven team of brand managers and specialists on the ground across Los Angeles and Orange county that make regular store visits to educate both retailers and consumers.

Both Karezza and Life Bloom will also soon be available for order via e-commerce websites at karrezza.love and lifebloomorganics.com, respectively, with the ability to offer products to a massive and increasingly aware on-line audience. Rise's digital marketing effort, a perfect complement to its sales and distribution teams on the ground, will replicate its California success globally.

"I'm thrilled to see this early success for Rise," said Ryan Rocca, general manager of Rise USA and member of the board of Rise Life Science. "With our retail network access, we've been able to drive early awareness and sales of Rise products. Our lab in Orange county works directly with retail to develop top-quality products with the best ingredients -- the products that consumers need and want."

Rise products are developed from organic, U.S. Farm Bill hemp and utilize an Food and Drug Administration-compliant synergistic blend of herbs, adaptogens and essential oils formulated from botanicals.

Rise recently welcomed Mr. Rocca to the executive team and to the board of directors. In addition to his role in the cannabis industry, he has 25 years of experience in promotions, sponsorships and events, bringing emerging and top brands to the consumer marketplace.

As Rise continues to grow its portfolio of lifestyle brands that harness the therapeutic power of cannabis, the company expects that insights gained from California will translate to future growth, sales and distribution worldwide as the industry evolves, and as other countries legalize their markets.

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