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Luxor Industrial Corp
Symbol LRL
Shares Issued 37,686,779
Close 2016-02-22 C$ 0.195
Market Cap C$ 7,348,922
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Luxor starts Millennium coatings marketing campaign

2016-02-22 08:08 ET - News Release

Mr. Glen Phillips reports

LUXOR LAUNCHES MARKETING CAMPAIGN IN THE UNITED STATES FOR ARCHITECTURAL WOOD DETAILS COATED WITH MILLENNIUM FIRE PROTECTION

Luxor Industrial Corp. is launching a marketing campaign for architectural wood details coated with Millennium Fire coatings. Millennium's coatings defend against fire, mould, moisture and damage from UV rays. The campaign includes sending samples to lumberyards throughout the United States followed by an education course provided by Ron Blank and Associates.

Steve Conboy, president of Millennium Fire LLC, commented: "The addition of Millennium's coatings to Luxor's architectural wood details ensures the products require little to no maintenance and won't have to be replaced because of degradation due to weather and UV rays. Fire resistant coated lumber products reduce or eliminate the damage and cost of fires during construction and the risk to first responders."

Glen B. Phillips, chief executive officer of Green CE Inc., commented: "We are thrilled to be working with Millennium Fire LLC to develop educational tools to reach product specifiers. While we expect the commodity lumber industry to resist independently embracing this no-raw-lumber movement, the design community especially the specification writers hold enormous power to help bring about this necessary transition to a sustainably built environment."

Mr. Phillips continued: "Millennium Fire is producing a continuing education course. Design and construction professionals will be able to gain professional development credits, including LEED points, while learning more about how this technology can help decrease the risk of building fire and decreasing demand for new lumber, thereby helping to sustain limited forest resources."

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