Mr. Terry Lashman reports
LUXOR'S SUBSIDIARY MILL FRAME USA LANDS AN ARIZONA ORDER FOR A MULTI-FAMILY PROJECT FOR BRIDGEWELL RESOURCES LLC
Luxor Industrial Corp. has won a large multifamily contract in Arizona with Oregon-based Bridgewell Resources LLC. The project will use all Luxor's Canadian FastFrame prefabricated window and door openings products. The project is scheduled to begin in late January, with products currently being prepared for shipping.
The Arizona deal markets the second major contract win in the United States within 30 days since announcing its new 2016 sales and marketing strategy just weeks ago. Luxor's new sales and marketing strategy leveraging the weaker Canadian dollar is giving the company a significant competitive product and pricing advantage.
Terry Lashman, president of Luxor, commented on the material event: "There is no sign of the Canadian dollar strengthening to the U.S. [dollar] any time soon. As we continue to win more U.S. market share because of the pricing competitive advantage, the stronger our U.S. brand Mill Frames LLC gets positioning them to complete on value-based projects our brand recognition will earn over time."
Luxor is vertically integrating through the pending acquisitions of turnkey framing companies, Mill Frame Inc. in Canada and Mill Frame LLC in the United States.
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