Dr. Jeffrey Brooks reports

LED MEDICAL INC. ANNOUNCES NEW BRAND INITIATIVE AND LOGO FOR OPERATING SUBSIDIARY, LED DENTAL LTD.

LED Medical Diagnostics Inc.'s wholly owned operating subsidiary, LED Dental Ltd., has released a new brand initiative to further its goal of providing advanced imaging technologies to dental and specialty practices in the United States and Canada. LED Dental has launched a new product division known as LED Imaging to reflect the subsidiary's movement further into the dental imaging category. This news comes shortly on the heels of LED Dental's recent expansions of its senior leadership team, including appointing key industry leaders Lamar Roberts and Dr. Jeffrey Brooks to the positions of president and vice-president of imaging, respectively. The branding initiative will include a new logo to further unify the business under the LED Imaging name. Backed by an experienced senior leadership team, led by Dr. David Gane, LED Imaging is dedicated to a premium level of service and support before, during and after products are sold.

"Our No. 1 goal is to provide practitioners with best-in-class imaging technology, and the service and support they deserve," said Dr. Brooks. "Our customers can expect a hassle-free experience when it comes to the purchase, installation and support of our products -- we're going to be there for them every step of the way."

In addition to its entrance into new imaging product categories, LED Dental will remain committed to the success and further development of its award-winning VELscope Vx enhanced oral assessment system. The VELscope Vx is the world's most frequently used adjunctive technology when screening for oral mucosal tissue anomalies, including early-stage oral cancer and precancer. Since launching in 2006, there have been more than 12,000 units sold and 25 million scans completed. Recently, the VELscope Vx was used by the Seattle Mariners Major League Baseball (MLB) team to screen the team's players for oral cancer during spring training.

"We're very excited about our new commitment to an expanded portfolio of digital imaging technologies, and we're looking forward to the bright future that lies ahead," said Mr. Roberts. "Our new brand initiative, logo and upcoming product launches further demonstrate our dedication to becoming a leading player in the dental industry."

To learn more about LED Imaging, visit the LED Dental website.

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