The Globe and Mail reports in its Thursday, June 20, edition that Ace Valley, the sister firm of the Ontario beer brand Ace Hill Beer, is launching a line of disposable pot vaporizer pens later this year, using a white-label manufacturing strategy enabled by Health Canada's new extract regulations released last Friday.
The Globe's Mark Rendell writes that Ace Valley is not a licensed weed company, and cannot handle or sell pot directly. Instead, Medipharm Labs will fill the vape pens with cannabis oil and handle sales to provincial wholesalers. Ace Valley will do the marketing and branding, and source the vaporizer hardware from outside manufacturers.
The partnership is indicative of the type of white-label strategy that many expect to emerge with the introduction of extract-based products in late 2019. Food, cosmetic and even lifestyle brands are eager to participate in the cannabis space when infused-goodies, beauty products and vaporizers become legal. Many, however, do not want to become licensed cannabis companies, preferring instead to use contract packaging (co-packing) or white-labelling services.
Medipharm aims to make itself the white-label partner of choice for the next wave of legal products.
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