Mr. Richard Whitehead reports
FUNDAMENTAL APPLICATIONS CORP. LAUNCHES
INTER-SCHOOL PRODUCT LISTINGS IN FORO STUDENT MARKETPLACE
Fundamental Applications Corp.
has launched a new feature in the Foro student marketplace that will
significantly expand user reach. Users can now quickly and easily list products for view at multiple
campuses within a region. The interschool product listings feature automatically increases exposure of
items for sale in Foro, facilitating transactions and organic growth.
Allowing users to list and browse items from neighbouring campuses instantly populates all of the student
marketplaces in a given region and gives students access to more variety of items for sale. This in turn
allows students at different campuses to access live Foro markets more quickly and reduces the cost to
launch a new campus. The interschool product listings feature has been beta launched in the Greater
Vancouver Area, linking a total of 11 campuses into a shared marketplace. It significantly eliminates barriers
to organic growth and increases Foro's potential reach in the Greater Vancouver Area by 180 per cent. Users can
still transact with students on their campus by searching for products by proximity.
"Allowing products to be listed on multiple campuses within close proximity will expose Foro users to a
much richer and varied marketplace," commented Richard Whitehead, chief executive officer of Fundamental Applications.
"Students pick their educational institution based on multiple criteria, including the fit of their programs and
location. Two students who go to different campuses could very well live next door to each other. With this
new feature unlocked, there is nothing stopping these like-minded individuals from buying and selling with
each other. Interschool product listings provides buyers more selection and helps sellers reach a broader
audience. The result will be more completed transactions that close faster than before."
Comprehensive marketing and sales campaigns are scheduled for execution at the commencement of the
fall school semester, including local marketing campaigns on campuses in major Canadian cities and
several United States campuses. Each geographic region will have interschool product listing capability unlocked
prior to launch, ensuring students have the greatest reach for items listed and plentiful options for purchase.
Preliminary campus-based promotions to beta test go-to-market strategies are scheduled to commence
during the summer months.
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