Ms. Penny Green reports

YIELD GROWTH ANNOUNCES DISTRIBUTION AGREEMENT WITH PARCELPAL

The Yield Growth Corp. has formed an alliance with on-demand delivery service ParcelPal Technology Inc. for same-day and on-demand delivery and sale of hemp-based cosmetics from Yield Growth's subsidiary Urban Juve in Canada.

This initiative between Yield Growth and ParcelPal will commence in Vancouver as the catalyst city, and it is expected that additional cities will be rapidly added to this distribution network across Canada. Urban Juve's customers will be able to purchase through Urban Juve's website and ParcelPal will create an exclusive new category on its platform for health and beauty, where Urban Juve products will be available for purchase. Any orders made before 3 p.m. will arrive the same day, and on orders over $65, shipping will be free within Canada.

ParcelPal to offer same-day delivery of Urban Juve products in Vancouver beginning in August

Customers will be able to track their purchase in real time and have their product delivered to any location they specify. As time and regulations allow, ParcelPal's cannabis network is expected to continue to grow, with the goal of capturing a major piece of Canada's legal cannabis market, which BDS Analytics estimates will grow to $5.2-billion by 2024.

ParcelPal president and chief executive officer Kelly Abbott states: "ParcelPal is thrilled to be working with an innovative company such as The Yield Growth Corp., which is addressing one of the fastest-growing subsegments of what, according to the Global Wellness Institute is a $4.2-trillion wellness market, with uniquely derived and cannabis-infused products. This marks a milestone at ParcelPal, launching a new vertical with substantial growth potential. It's also a unique opportunity to be at the forefront of an exciting new industry with our unique logistics solutions."

According to Go People, up to 61 per cent of shoppers are willing to pay extra for the convenience same-day delivery brings, including saving time and a trip to go pick up the goods. From a business perspective, same-day delivery increases customer satisfaction and can create a lot of repeat business from customers. Go People says that offering same-day delivery can help a business gain a competitive edge over 85 per cent of other industry players and businesses that have same-day delivery capabilities position themselves well to attain twice as much conversion and significant increases in year-over-year sales.

"This new agreement is part of our continued efforts to serve our customers as seamlessly as possible," says Penny Green, chief executive officer of Yield Growth. "ParcelPal is a great service and our partnership will lay the groundwork for us to eventually offer same-day delivery service for pain management cannabis topicals and other cannabis products in jurisdictions where they're legal."

About The Yield Growth Corp.

Yield Growth is disrupting the $4.2-trillion global wellness market by harnessing the power of hemp and cannabis-infused products. The Yield Growth management team has deep experience with global brands including Johnson & Johnson, Procter & Gamble, M.A.C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola, and Pepsi Corp. Its consumer brand, Urban Juve, has signed over 110 retail locations to sell its products in North America and is now launching e-commerce sales in China through Wechat. Urban Juve has signed a sales and marketing alliance with the world's largest on-line beauty community, ipsy, and Urban Juve products will be included in ipsy Glam Bags.

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