Mr. James Matthews reports
ARMADA DATA CORPORATION LAUNCHES ALL NEW FRENCH VERSION OF CARCOSTCANADA
Armada Data Corp.'s CarCostCanada division has launched an all-new, all-French and all-Quebec website, appropriately named ToutesAutoQuebec (TAQ). "Everything about cars in Quebec" is the effective message in the translation of the TAQ domain name, which sets the table for service expansions within the site. The CarCostCanada team confidently believes that francophone Quebeckers will embrace the website for its quality, accuracy and cost-saving attributes during the new car buying research and transaction phases.
For a limited time, Armada will be offering a no-charge TAQ membership to all of its website visitors to allow the people of Quebec to test drive the service and quickly embrace the necessity of the ToutesAutosQuebec invoice price report prior to making a new car purchase. R. James Matthews, president and chief executive officer of Armada Data, said, "The Armada team is very excited about this new site and our entry into this virtually untapped market." Mr. Matthews went on to say, "Not only will our retail and dealer services divisions benefit from this Quebec-based product, our insurance services division will gain the needed recognition once TAQ becomes the go-to source of new car pricing and new car savings within the province." Armada's management team will be monitoring the results very closely as its SEM (search engine marketing) specialists ramp up their awareness campaign over the next couple of months.
Currently, Quebec does not have a prominent French-language, on-line new car pricing service. This marketplace is still in its infancy and it is becoming more and more popular across Canada. The Automobile Protection Association (APA) based out of Montreal has been a credible source of new car pricing in the province; the launch of TAQ will provide the new car buyers in Quebec with an alternative information source that, unlike the APA, provides instant real-time new car pricing, as well as a referral to a participating dealership to execute the transaction and complete the purchase.
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