LONDON, July 30, 2014 /PRNewswire/ --

Increasing market share driven by its Global Drive Brands has contributed to a pleasing set of results for the first half of the year according to BAT's CEO Nicandro Durante, albeit the results were affected by sterling's recent appreciation.

The tobacco company posted financial results with operating profits up 4% at constant exchange rates, and operating margins growing by 30bps with its FD Ben Stevens pointing toward further margin improvements as it continues to roll out its global SAP system.

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SOURCE British American Tobacco Plc