NEW YORK, June 30, 2015 /PRNewswire/ -- Driving discovery is a critical part of strategic content marketing, and wire distribution is a tried and true method of content promotion. A newswire service can help you reach vast new audiences with your carefully crafted content, helping to drive discovery and increase brand awareness.

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But how can a wire service help you? And how do you decide which wire service is the best fit for your plans?

Buyer's Guide: Press Release Service Providers covers the questions you should be asking to ensure your choice of newswire is the right match for your brand's needs.

This white paper covers:

• Key factors to consider when deciding which wire service best suits your needs;
• Questions to ask wire providers that will inform your research process;
• Simple explanations of common wire features and services as they apply to a number of communications goals.

Choosing a wire provider is an important decision not to be taken lightly. Be informed. Download the white paper here.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres     
Vice President, Strategic Communications & Content        
victoria.harres@prnewswire.com 
201-360-6882

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pr-newswire-presents-buyers-guide-to-press-release-service-providers-300107068.html

SOURCE PR Newswire Association LLC