NEW YORK, Feb. 25, 2015 /PRNewswire/ -- Pereg Ventures LLC (www.peregventures.com), an early-stage venture capital firm that operates in the United States and Israel, has completed initial fund raising for Pereg Ventures Fund I. The firm primarily provides Series A and B financing to ventures delivering innovative market intelligence and analytics solutions for consumer-driven corporations.

"We are delighted to officially launch our initial investment fund," said Itzhak Fisher, Chairman and General Partner for Pereg Ventures. Although Pereg Ventures is a fully independent venture capital firm, Nielsen is providing a significant strategic investment in support of the fund's launch. This is part of a broader portfolio of innovation initiatives including Nielsen Innovate, an incubator that nurtures firms near their inception. Itzhak concurrently serves on the Board of Directors of Nielsen Innovate. With a presence in over 100 countries around the world, Nielsen offers Pereg Ventures – backed entrepreneurs distinctive access to corporations and information assets that span the media, telecommunications, consumer packaged goods and retailing industries. 

In addition to Itzhak, the partners for Pereg Ventures Fund I include Ziv Ben-Barouch, Claudia Iannazzo and Mark Leiter. Mr. Ben-Barouch and Ms. Iannazzo are both general partners for the fund with responsibility for evaluating and managing the firm's investments as well as providing operational counsel to the portfolio companies. Mr. Leiter serves as Chief Strategy Officer for Nielsen and as a venture partner for the firm. Collectively, the team has extensive experience designing and growing entrepreneurial ventures. 

In concert with the launch of Fund I, the firm is pleased to announce initial capital investments in RetailNext (www.retailnext.net), a provider of comprehensive in-store analytics to retailers, as well as Zollo (www.zollo.me), which crowd-sources insights on consumer shopping behaviors. 

ABOUT PEREG VENTURES
Pereg Ventures is a venture capital firm headquartered in New York City. The firm offers unique expertise to entrepreneurs who are leading innovative B2B information services companies, particularly those that help consumer-driven companies measure their market performance and/or optimize their marketing investments. Our investment focus is Series A and B financing rounds. For more information, please visit us at peregventures.com

ABOUT NIELSEN
Nielsen (NYSE: NLSN) is a global information services company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit Nielsen.com.

CONTACT:
McKenzie Hurst
mhurst@thatcherandco.com 
408.888.6787

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pereg-ventures-announces-pereg-ventures-fund-i-300040540.html

SOURCE Pereg Ventures LLC