COLUMBUS, Ohio, Oct. 1, 2014 /PRNewswire/ --

What:   Lane Bryant, the nation's leading women's specialty apparel retailer, is excited to announce the Grand Opening of its new location at Shops on Main in Schererville, IN.

In support of Breast Cancer Awareness Month, the new Lane Bryant store at Shops on Main will host a special event on Saturday, October 4 honoring three inspiring survivors selected by the American Cancer Society in support of their Making Strides Against Breast Cancer initiative. Each woman will be pampered with new hairstyles, makeup and head-to-toe Lane Bryant outfits styled by actress and comedian Erica Watson before the store opens to the public. Once the makeovers are complete, each woman will enjoy her time in the spotlight as her look is debuted at the in-store event, where those who attend will have the chance to win a $100Lane Bryant gift card.

Can't make the party? Stop in to check out the store from October 3-5, 2014, and enjoy special savings and amazing giveaways including the chance to win one of (50) $25 Lane Bryant Gift Cards given away each day.

Where:  59 US Highway 41
             Schererville, IN 46375

When:October 3-5, 2014

About Lane Bryant

Lane Bryant® is the nation's leading women's specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

SOURCE Lane Bryant