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ABSOLUT TUNE® Partners With Pop Duo Icona Pop

2013-09-12 09:35 ET - News Release

ABSOLUT® and Icona Pop Encourage Party-Goers to Flaunt their Sparkle and Unleash their Spirit with New ABSOLUT TUNE

NEW YORK, Sept. 12, 2013 /PRNewswire/ -- The blend of two amazing talents creates something truly compelling and no one knows this better than ABSOLUT®. The premium vodka brand is partnering with Icona Pop – the pop sensation from Sweden behind the hit single 'I Love It' ft. Charli XCX – to launch ABSOLUT TUNE® nationwide, a bubbly blend of crisp white wine and premium vodka.

To celebrate its national release, ABSOLUT TUNE and Icona Pop are encouraging party-goers everywhere to enjoy ABSOLUT TUNE, as featured in the brand's new video "All Night" from their forthcoming debut album, "THIS IS...Icona Pop" out September 24 from TEN / Big Beat / Atlantic Records. Debuting today, Icona Pop's "All Night" music video features dueling dancers uniting in a "House Ballroom" experience as they unleash their spirit on the dance floor -- much like how the flavors of crisp Sauvignon Blanc and premium vodka unite in ABSOLUT TUNE. Fans can enjoy the duo's "All Night" video at www.youtube.com/IconaPop.

"We're thrilled to partner with ABSOLUT TUNE for our new video and single 'All Night'," said Caroline Hjelt of Icona Pop. "They've been so fun to work with and we can't wait for our fans to toast along with us," said Aino Jawo of Icona Pop.

Previously only available in select markets, ABSOLUT TUNE can now be enjoyed nationwide. Whether it's a birthday brunch or night on the town, the sophisticated drink delivers well integrated aromas and flavors that are well-balanced, rich, floral and fruity -- met by a premium vodka note at the end. With vodka engrained in its DNA, ABSOLUT TUNE's blend is perfect for adding a splash of juice or liqueur to create a simple and refreshing cocktail.

"We're excyted to join forces with Icona Pop to nationally introduce ABSOLUT TUNE," said Maxime Kouchnir, Vice President of Vodkas at Pernod Ricard. "This blend allows us to experiment with new tastes and trends while offering consumers another delicious drink option perfect for any celebratory occasion."

ABSOLUT TUNE's dramatic bottle design epitomizes the brand's unique offering. The white outer layer, filled with bright gold accents, unzips down the side to reveal a shiny black and gold interior. After the uncorking, a chilled flute glass of ABSOLUT TUNE ensures the perfect toast and start to any occasion.

A History of Creative Collaborations  
ABSOLUT's history of collaborating with inspiring artists, such as Icona Pop, to tell their story through the lens of the bottle is engrained in the brand's DNA. From Andy Warhol's first commission in 1985 to the brand's new ethos, TRANSFORM TODAY, ABSOLUT continues to seek out collaborations with daring spirits who have a dedication to continuously transform the possibilities of personal expression.

ABSOLUT VODKA has been committed to developing innovative flavors since the introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then, ABSOLUT has continued to bring a unique twist to common flavors with products such as ABSOLUT® MANDRIN®, ABSOLUT® CITRON, ABSOLUT® KURANT®, ABSOLUT® VANILIA, ABSOLUT® RASPBERRI, ABSOLUT® APEACH®, ABSOLUT® RUBY RED, ABSOLUT® PEARS, ABSOLUT® MANGO, ABSOLUT® BERRI ACAI, ABSOLUT® WILD TEA, ABSOLUT® ORIENT APPLE, ABSOLUT® GRAPEVINE and ABSOLUT© CHERRYKRAN.

About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI). The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.


Lauren Nodzak

Gillian Kushner

Pernod Ricard

Weber Shandwick








Video with caption: "To celebrate its national release, ABSOLUT TUNE and Icona Pop are encouraging party-goers everywhere to enjoy ABSOLUT TUNE, as featured in the brand's new video 'All Night.'" Video available at: http://www.youtube.com/watch?v=LNuNJLlq8eQ&feature=youtu.be

Image with caption: "ABSOLUT(R), the premium vodka brand, is partnering with Icona Pop to launch ABSOLUT TUNE(R) nationwide, a bubbly blend of crisp white wine and premium vodka." Image available at: http://photos.prnewswire.com/prnh/20130912/MM78636-a

Image with caption: "ABSOLUT TUNE can now be enjoyed nationwide." Image available at: http://photos.prnewswire.com/prnh/20130912/MM78636-b

SOURCE Pernod Ricard USA

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