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Harte-Hanks Releases New Technology Spend & Installation Totals on 4 Million Businesses

2013-03-20 07:00 ET - News Release

SAN DIEGO, CA -- (Marketwire) -- 03/20/13

Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, has completed a major update to its flagship Ci Technology Database™ (CiTDB), which now includes new IT spend estimates and installations in hardware, software, storage, communications, personal computers, printers and servers for more than four million [or 4,000,000] business locations throughout the United States and Canada. The comprehensive update was fueled by data collected from more than 8,000 telephone surveys across 280 distinct industry segments that required more than 70,000 hours to compile.

"This massive undertaking is part of our overall commitment to improve the quality of market intelligence we provide to our customers," said Randy Ilas, general manager of Harte-Hanks Market Intelligence. "Using proprietary collection methods for which Harte-Hanks is well-known, we've gathered and distilled the information which allows our customers to more effectively target potential buyers based on their IT spend and installed technology, whether these prospects are in small, medium or large businesses."

The newly updated CiTDB includes total technology counts for tablet users, smartphone users, wireless users, Internet users, PCs, desktops, laptops, servers, printers, storage, broadband capacity and routers, among others -- 63 technologies in all. Additionally, in certain categories such as hardware, software, voice telecom, data telecom, and storage spend, these technology counts are supplemented by detailed location-specific information enabling marketers to engage in tactical analyses, such as prospecting and lead scoring as well as more strategic analyses, such as market sizing and calculating market share.

"The CiTDB represents the most current data available data in the market today for IT spend and technology installations," Ilas said. "We're seeing that companies are continuing to invest in technology, despite economic indicators that may portray the contrary. Our customers can now benefit from our latest research in order to capitalize on this growth in the IT market."

More information about the Ci Technology Database is available at: www.CiTDB.com.

About Harte-Hanks®
Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

The Harte-Hanks Market Intelligence division monitors installed technology and spending plans at business, government and institutional sites in North America, Asia-Pacific, Europe and Latin America. This technology content is combined with the tracking of IT decision-makers and chief level executives, allowing its customers to find the right opportunity with the right decision-maker and to act on it efficiently and effectively. Visit http://www.citdb.com/ or call (800) 854-8409.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks®, Ci Pipeline®, Ci Technology Database™, Ci TechLeads™, Ci DemandGen(SM) and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Tags: Harte-Hanks, Ci Technology Database, business profiles, IT leads, technology budgets, installed technology

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