INDIANAPOLIS, IN -- (Marketwire) -- 03/11/13

Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive", "Echo" or the "Company") a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids and plug in hybrids, reported today on a very successful show at its debut event at last week's NTEA (National Truck Equipment Association) Show in Indianapolis, Indiana.

The Company enjoyed a very positive review by all the participants who visited the exhibit booth or enjoyed the opportunity to drive the EchoDrive™ demonstration vehicle. The Echo team received a number of sales inquiries and management is pleased to report that the response at the show exceeded their expectations.

Echo Automotive maximized its visibility at the show with a press conference in its booth on March 6th that delivered a packed, standing room only audience. During the media event, Company management provided a technical overview of EchoDrive™ and answered a number of topical questions. In addition, the Company welcomed John Formisano, a former VP of FedEx Express, as a guest speaker at the press conference.

"I wish I had EchoDrive™ as a choice when I was with FedEx," stated Mr. Formisano during the press conference. "I would have absolutely selected them as a solution." Mr. Formisano was formerly Vice President of Global Vehicles of FedEx Express and was responsible for managing over 96,000 vehicles and ground support equipment units. Under his leadership, he led the integration of fuel-efficient vehicle models.

"Independent observers at the show reported to us that we had the busiest booth," said Echo Automotive's President, Jason Plotke. "It was very rewarding to see our booth so busy with such an interested and knowledgeable crowd. I believe it to be reflective of our simple and understandable technology. The response is clearly an indicator of how well our technology resonates within the marketplace."

In addition to a sizeable booth presence which prominently featured a full-sized cut away static display model of the EchoDrive™ system, Echo also provided a number of "ride and drives" in the full featured EchoDrive™ demonstration vehicle during the show.

"People who went on the ride and drive of our demonstration vehicle responded with very positive comments," explained Amy Dobrikova, VP of Sales & Marketing at Echo Automotive. "We collected surveys immediately after their test drives along with capturing many verbal comments and I am extremely pleased to report we did not receive any negative feedback whatsoever."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.echoautomotive.com.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into fuel-efficient hybrids and plug-in hybrids. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, almost no additional points of failure, making it low risk compared to competing solutions. For more information, please visit www.echoautomotive.com.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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CONTACT:
David Waldman/Natalya Rudman
Crescendo Communications, LLC
Tel: 212-671-1020 x304
Email: ECAU@crescendo-ir.com
www.EchoAutomotive.com