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LiveDeal Undervalued Compared to Peers

2014-02-05 09:03 ET - News Release


Baltimore, Maryland / February 5th, 2014 / Goldman Small Cap Research, a stock market research firm focused on the small cap and microcap sectors, notes that when compared with the current valuation of peer RetailMeNot and the proposed valuation for the pending IPO of Coupons, Inc., online deal pioneer LiveDeal, Inc. (NASDAQ – LIVE) appears undervalued. LiveDeal has effectively re-engineered the daily deal engine with LiveDeal.com, a first-in-class website providing restaurants with real-time customer acquisition services unlike any competitor can offer, and as the new kid on the block, is making huge waves in the daily deal space.


Analyst Rob Goldman commented, “Coupons.com, Inc. filed its S-1 with the SEC on January 31 as it seeks to raise up to $100 million in its initial public offering. The company had a $1 billion valuation in 2011 and it wouldn’t be hard to imagine that figure being equaled (or topped) with the IPO, given that rival RetailMeNot Inc. has a current market cap of $1.8 billion. Given its swift adoption, by comparison, one could argue that LiveDeal is a steal with its valuation of only $65 million as of the close on February 4.”


Led by visionary entrepreneurs that were the first to bring the print yellow pages to the Internet in 1994, the original company then moved on to be a leader in the online classified business before becoming LiveDeal with its new approach using geo-location services to more efficiently connect merchants with local customers. Clearly, management knows how to capitalize on online trends.


LiveDeal has done it again with another industry first. On January 30, the company launched DealCentral, the world’s first online deal portal allowing restaurants to instantly create, modify and publish offers to nearby potential customers in one central place. This central hub gives restaurants the ultimate control of their deal offerings to most effectively manage guest traffic, whether it is recurring preset specials or a “spur of the moment” deal meant to drive traffic instantly.


Since its initial launch in select markets only a few months ago, the offering has been met with rave reviews by businesses and customers alike. LiveDeal already caters to more than 1,000 restaurants in the San Diego area, or about 20% of the market. LiveDeal launched in Los Angeles a little over a month ago and already curates deals for hundreds of restaurants. To put this growth into perspective, it is estimated that Groupon has less than 100 such clients combined between the two markets.


Goldman also notes, “Wall Street has really taken notice of since the first of the year, sending shares sharply higher to a January high of $25.73. A small consolidation has shares back to $19 per share, presenting a unique opportunity to take a look at LiveDeal while it still trades at a favorable valuation relative to its peers. Plus, LiveDeal is likely to benefit with the Coupons.com IPO putting a bright spotlight on the industry as investment deal-seekers look for others in the industry that can offer greater upside potential.”


This press release contains excerpts of our most recently published sponsored article on LiveDeal. Goldman Small Cap Research sponsored articles, reports, and updates as well as associated disclaimers and disclosures can be accessed or downloaded in their entirety by visiting http://www.goldmanresearch.com/.


About Goldman Small Cap Research
Led by former Piper Jaffray analyst and mutual fund manager Rob Goldman, Goldman Small Cap Research produces sponsored and non-sponsored small cap and micro cap stock research reports, articles, daily stock market blogs, and popular investment newsletters. Goldman Small Cap Research is not in any way affiliated with Goldman Sachs & Co.


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About LiveDeal Inc.


LiveDeal Inc. provides marketing solutions that boost customer awareness and merchant visibility on the Internet. LiveDeal operates a deal engine, which is a service that connects merchants and consumers via an innovative platform that uses geo-location, enabling businesses to communicate real-time and instant offers to nearby consumers. In November 2012, LiveDeal commenced the sale of marketing tools that help local businesses manage their online presence under the Company's Velocity Local™ brand. LiveDeal continues to actively develop, revise, and evaluate these products and services and its marketing strategies and procedures. For more information, please visit http://www.livedeal.com./





Goldman Small Cap Research
Rob Goldman, Analyst
410-609-7100
rob@goldmanresearch.com

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