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Ford Mustang was the top-selling sports coupe worldwide in 2015,
according to IHS Automotive registration data
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Ford sold around 110,000 Mustang Coupes and around 30,000 Mustang
Convertibles in 2015; Mustang was the only sports coupe globally to
sell more than 100,000 units last year
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Once a North American phenomenon, Mustang is now on sale in 140
markets, including Australia, where it was sold out through 2017
before receiving an extra allotment of cars
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
In its first year of global availability, Ford Mustang became the
world’s best-selling sports coupe. Demand for the iconic pony car
remains insatiable.
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In fourth-quarter 2015, the Ford Mustang was the best-selling sports coupe in China as exports made their way to dealerships in volume, according to IHS registration data. Worldwide, Mustang was the top-selling sports coupe in 2015. (Photo: Business Wire)
According to company analysis of the most recent registration data from
IHS Automotive, Ford sold around 110,000 Mustang Coupes globally in 2015
– topping all other sports coupe competitors.
That record was achieved despite limited availability for most of the
year in such key markets like China and the United Kingdom.
Additionally, Ford sold around 30,000 Mustang Convertibles, for total
nameplate sales of 141,868 vehicles – making Mustang far and away the
best-selling two-door sports car in the world.
“U.S. consumers have enjoyed interesting foreign sports cars for
decades, so it was time for the Americans to return the favor with the
worldwide launch of the new Mustang,” says Erich Merkle, Ford sales
analyst. “Global markets have responded in a huge way. Ford Mustang was
the only sports coupe in the world with more than 100,000 units
registered last year.”
Global data for 2015 suggests Mustang has room to grow overseas this
year as many markets begin to take delivery of their full allotment. So
far, Merkle notes, global customers are most interested in V8-equipped
Mustangs.
“While much of the growth in Mustang demand in the United States has
come from coastal markets – especially Southern California – and
millennials opting for the 2.3-liter EcoBoost® engine, buyers
in other countries prefer the V8,” he says. “That unmistakable V8 warble
is a hot commodity outside the U.S.”
Mustang in Europe, Middle East and Africa
To date, more than 16,600 customers in Europe have ordered a Ford
Mustang, which went on sale there last summer. Shipments from Flat Rock
Assembly Plant, exclusive production home to Mustang, began in the
latter half of 2015. Of the 13,000 sold last year, 4,700 are now in
customer hands.
Several significant markets, including United Kingdom, began selling
Mustang in the fourth quarter. Total sales there top 3,500 cars, with
the first 1,000 pony
cars delivered to customers in March.
In Germany, Mustang was the best-selling sports coupe in March,
according to data published
by German Federal Motor Transport Authority, KBA. Despite relatively
high gas prices, the 5.0-liter V8 is the No. 1 engine choice in Germany.
The country also has the highest international take-rate for the
convertible model, with one in three sales.
Mustang was the best-selling sports coupe last month in France,
according to data from the Association Auxilliaire de l’Automobile. Ford
sold 339 Mustangs in France in first-quarter 2016.
Incremental sales in South Africa, Cyprus and Malta are helping boost
Mustang volume.
EcoBoost, V8 pony cars are big in Asia
In fourth-quarter 2015, Mustang was the best-selling sports coupe in
China as exports made their way to dealerships in volume, according to
IHS registration data. Buyers in China favor EcoBoost versions.
In its first three months on sale in Australia, Mustang ranks as the
best-selling sports coupe. Demand is so strong, the pony car was
initially sold out through 2017, but an additional 2,000 Mustangs are
slated to ship Down Under by the end of this year.
More than 90 percent of buyers in Australia and New Zealand are opting
for the V8 version.
Mustang maintains leadership in North America
In March, Mustang sales of 12,563 cars in the United States outperformed
sales of 12,248 for the new Chevrolet Camaro and Dodge Challenger
combined, according to published figures. Mustang was the best-selling
sports coupe in the U.S. for all of 2015 and through the first quarter
of 2016, according to industry-reported numbers.
In Canada, Mustang sales leadership is nothing new; it has outsold
Camaro every year since 1985, according to data from the Canadian
Vehicle Manufacturers Association. Ford has the best-selling sports
coupe in Canada.
And in Mexico, Mustang was the best-selling sports coupe last year,
according to IHS registration data. Mustang sales were up 176 percent in
Mexico in 2015 versus 2014.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 199,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. For more information regarding Ford,
its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160419006915/en/
Contacts:
Ford Motor Company
Chris Terry
313.319.7398
cterry34@ford.com
Source: Ford Motor Company
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