Long Recognized as Having the No. 1 Buyback Program, Sprint Takes Aim
at T-Mobile with Price Match Guarantee
Company Website:
http://www.sprint.com
OVERLAND PARK, Kan. -- (Business Wire)
Today Sprint announced it will meet or beat all competitors’ pricing to
ensure the best trade-in values. Sprint will match all major U.S.
carrier buyback pricing (Verizon, AT&T and T-Mobile) on all new lines of
service starting immediately. Last year, Sprint put more than $100
million back in customers’ pockets with their award-winning
phone trade-in program, Sprint
Buyback.
For the past three years, Sprint has been recognized by Compass
Intelligence, a leading market analytics and consulting firm, as having
the best phone trade-in program among all major U.S. carriers. Sprint’s
commitment and reputation for providing the best trade-in value
highlights the carrier’s commitment to the program. This new program
will enhance their reputation and maintain their leadership position.
“Sprint remains the leader in mobile phone trade in programs,” said Kate
Pearce strategist and senior consultant at Compass Intelligence.
”They’ve been leading the industry for the past few years by offering
the best value and convenience to their customers. They’ve been doing an
in-store take back program longer than anyone else and they’ve mastered
how to make the program a win-win for their customers and their
business.”
Today, Sprint offers are better than competitors in many ways such as
providing an instant credit in-store and up to $300 for eligible devices
(toward a new phone purchase OR an account credit). Sprint also allows
customers to trade-in up to three phones per line at any time and five
in a calendar year. T-Mobile, on the other hand, only allows one phone
trade-in per line and only allows customers to trade-in their phone when
purchasing a new device. Sprint customers can take advantage of the
trade-in credit at any time – whether they are buying a new phone,
looking to purchase new accessories or want to use their trade-in credit
towards their bill.
“Our trade-in program is well known in the industry and when we
guarantee the best value over any of our competitors, we’re taking this
to another level,” said David Owens, senior vice president-Product.
“Offering a competitive price match was the next logical step to ensure
existing and new customers understood that we make our trade-in program
a top priority and are willing to provide the very best value in the
industry. We want to make it easy for our sales reps so they never have
to worry.”
In 2001, Sprint developed the first phone take-back program and later
was the first to take back other carriers' devices and provide an
instant credit in store, in early 2010. Today, more than four out of
every 10 customers in Sprint retail stores participate in the buyback
program. Of those devices collected, more than 80 percent of those
phones are remanufactured as certified pre-owned phones. Sprint has
gained significant business synergies from its relationship with the
world's largest specialized wireless distributor, Brightstar Corp., and
has helped Sprint dominate the phone trade-in and pre-owned phone
market. Both Sprint and Brightstar Corp. are subsidiaries of SoftBank
Corp.
As part of its industry-leading Electronics
Stewardship Policy, which highlights Sprint’s efforts to work with
only certified recyclers to achieve their aggressive recycling goals,
Sprint aims to collect an average of nine devices for every 10 devices
sold by 2017. Sprint has also taken industry-leading steps to promote
environmental sustainability in production of new devices and packaging.
Sprint is the only carrier to partner with the U.S. EPA, as part of the
agency’s Sustainable Materials Management Program.
In addition to being honored with the Best
Buyback Program, Sprint shattered the Guinness
World Record for the number of cell phones recycled in a single
week, more than double the previous record set by AT&T.
About Sprint:
Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 54 million customers as of June 30, 2014
and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. The American Customer Satisfaction
Index rated Sprint as the most improved U.S. company in customer
satisfaction, across all 43 industries, over the last six years. Sprint
has been named to the Dow Jones Sustainability Index (DJSI) North
America in 2011, 2012 and 2013. You can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
Contacts:
Sprint
Marci VerBrugge-Rhind, 913-794-6319
marci.j.verbrugge@sprint.com
or
Christine
McCarthy, 617-939-8363
cmccarthy@conecomm.com
Source: Sprint
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