Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
In developing the all-new 2015 MKC small premium utility, The Lincoln
Motor Company strived to create a vehicle that displayed the company’s
commitment to quality and craftsmanship.
Bridge of Weir Deepsoft leather is available on the all-new 2015 Lincoln MKC. (Photo: Business Wire)
The luxury automaker achieved that by turning to an old friend to create
an all-new seating surface that is unique to Lincoln.
The 2015 Lincoln MKC introduces Deepsoft leather, an update to one of
the brand’s most storied luxury-car features – Bridge of Weir®
Fine Scottish Leather seating surfaces. The all-natural seat covering
was introduced this summer in the MKC and will appear in other Lincoln
vehicles moving forward.
Lincoln’s relationship with Bridge of Weir dates back to the 1950s, and
it was renewed about six years ago with the introduction of the Lincoln
MKS full-size sedan. Longtime Bridge of Weir products appear in nearly
every vehicle in the Lincoln stable.
“Feel is a very important part of the luxury car experience, and
Deepsoft leather gives our customers a luxury feel that they can only
get in the MKC,” said Jenny Kubinec, Lincoln color and material designer.
With the MKC, the Lincoln design team wanted not only to continue the
Bridge of Weir offering, they wanted to further it. They wanted
something softer to heighten the customer experience. To get it, they
consulted Bridge of Weir’s leather experts, emphasizing a desire to
offer leather seating surfaces that would improve on the
already-luxurious Bridge of Weir product line.
Bridge of Weir, a wholly owned subsidiary of Scottish Leather Group,
Ltd., defines Deepsoft leather as semi-aniline, which means it is
treated with only a partial protectant to maintain its soft touch. And
while many leathers are embossed to give seating surfaces a uniform
appearance, Deepsoft leather is chromium-free, non-embossed and
naturally milled. The natural grain of each piece remains visible.
While many automotive leathers are dried in two hours, Deepsoft leather
is dried for 16 hours, with the slow process helping to create its soft,
buttery feel.
“Deepsoft leather is unique from any product we’ve ever made, truly a
luxury cue exclusive to Lincoln,” said Ray Torrance, Lincoln account
manager for Bridge of Weir in Troy, Michigan. “We’re thrilled to be so
closely associated with an exciting new product like the Lincoln MKC.”
Scottish Leather Group also adheres to animal welfare principles that
are important to Lincoln. The leather supplier adopted the Five Freedoms
set of principles, drawn up by the Farm Animal Welfare Council, to
encourage farmers to maintain practices that provide lifestyles that
take into account the animals’ needs and natural behaviors.
The appearance of Deepsoft leather is one of numerous quality and
craftsmanship cues that were emphasized during the development of the
MKC. Lincoln’s newest vehicle also offers the new Lincoln steering
wheel, French stitching on the instrument panel and seats, and
authentic, open-pore wood trim to accentuate the vehicle’s elegant
interior.
About The Lincoln Motor Company
The Lincoln Motor Company is the luxury automotive brand of Ford
Motor Company, committed to creating compelling vehicles with an
exceptional ownership experience to match. Lincoln is in the process of
introducing four all-new vehicles through 2016. For more information
about Lincoln, please visit media.lincoln.com or www.lincoln.com.
Follow us on Facebook at facebook.com/lincoln.
About Bridge of Weir
Bridge of Weir Leather Company, Ltd., is a wholly owned subsidiary of
Scottish Leather Group, Ltd. Bridge of Weir has produced quality
leathers since 1758, and has serviced the auto industry since 1905.
For news, photos and video, visit media.lincoln.com
Follow us on Facebook at facebook.com/lincoln
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140729006654/en/
Contacts:
The Lincoln Motor Company
Stéphane Cesareo
313.323.8917
sceseareo@lincoln.com
or
Sam
Locricchio
313.845.8675
slocric1@lincoln.com
Source: The Lincoln Motor Company
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