Nation’s Largest Grocer Works with Organics Pioneer to Relaunch Brand
and Save Customers 25 Percent or More on Organic Groceries
BENTONVILLE, Ark. -- (Business Wire)
Walmart, the nation’s largest grocer, announced today it will carry Wild
Oats organic food items. Originally introduced in 1987, Wild Oats
will relaunch at Walmart starting this month with a new, more affordable
price point on quality products covering a broad variety of categories –
from salsa and pasta sauce to quinoa and chicken broth. Customers will
save 25 percent or more when comparing Wild Oats to national brand
organic products.*
Wild Oats Marketplace Organic Chicken Broth (Photo: Business Wire)
Wild Oats, a trusted provider of organic groceries, will feature the
following lines at Walmart:
-
Wild Oats Marketplace Organic™, which adheres to USDA guidelines for
organic certification and includes everything from canned vegetables
(15 oz) at $.88 to a full range of spices such as paprika, curry
powder and ground cinnamon (2 oz) starting at $2.48. Organic items
represent nearly 90 percent of the Wild Oats offering.
-
Wild Oats Marketplace™, which includes products with simple and real
ingredients such as ready-to-prepare skillet meals (5.8 oz) at $1.50.
-
Wild Oats Marketplace Originals™, offering new and uniquely formulated
items, will be available later this year.
“We know our customers are interested in purchasing organic products
and, traditionally, those customers have had to pay more,” said Jack
Sinclair, executive vice president of grocery at Walmart U.S. “We are
changing that and creating a new price position for organic groceries
that increases access. This is part of our ongoing effort to use our
scale to deliver quality, affordable groceries to our customers.”
The Wild Oats brand meets customer demand for more affordable organic
foods. In fact, internal research found that 91 percent of Walmart
shoppers would consider purchasing products from an affordable organic
brand at the retailer.
“By partnering with Walmart, Wild Oats is starting a movement that makes
it easier than ever for customers to access affordable organic and
natural products,” said Tom Casey, CEO of Wild Oats. “Our availability
at Walmart will allow us to finally pass along scalable savings directly
to consumers. We are reinvigorating our brand by bringing great tasting
Wild Oats products to more customers than ever before.”
Walmart and Wild Oats will introduce nearly 100 products as part of the
line, removing the price premium associated with organic groceries. For
example:
Wild Oats Product |
| Wild Oats Price |
| Comparable Item Price |
| Price Difference |
Wild Oats Marketplace Organic Tomato Paste (6 oz)
|
|
$0.58
|
|
$0.98
|
|
41%
|
Wild Oats Marketplace Organic Chicken Broth (32 oz)
|
|
$1.98
|
|
$3.47
|
|
43%
|
Wild Oats Marketplace Organic Cinnamon Applesauce Cups (24 oz)
|
|
$1.98
|
|
$2.78
|
|
29%
|
Wild Oats Marketplace Organic Tomato Sauce (15 oz)
|
|
$0.88
|
|
$1.38
|
|
36%
|
With more than 4,000 stores across the nation selling groceries, Walmart
offers a broad assortment of fresh produce, dairy, meat and packaged
foods. In addition to growing its organic product offering through Wild
Oats, the retailer is expanding its assortment in categories including
yogurt, produce, deli and bakery.
“At Walmart, we are focused on offering customers choice,” added
Sinclair. “We know our customers count on us to provide them with
affordable access to all of the groceries they are looking for. Organics
are no exception.”
Wild Oats product assortment will vary by store. Walmart.com will also
offer Wild Oats later this summer. More information can be found
starting today at www.walmart.com/wildoats
and www.wildoats.com.
Editor’s Note:Savings claim is based on item price
comparisons (per ounce) of 26 nationally branded organic products
available at Walmart stores. Research was conducted in April 2014.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere -- in retail stores,
online, and through their mobile devices. Each week, more than 245
million customers and members visit our 11,302 stores under 71 banners
in 27 countries and ecommerce websites in 10 countries. With fiscal year
2014 sales of over $473 billion, Walmart employs more than 2 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com
on Facebook at http://facebook.com/walmart
and on Twitter at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com
and http://www.samsclub.com.
About Wild Oats
Wild Oats Marketing, LLC was formed by The Yucaipa Companies in December
2011 to bring back the much-loved and trusted Wild Oats brand. Founded
in 1987 in Boulder, Colorado, as Wild Oats Markets, the original Wild
Oats was a leading operator of natural and organic foods stores and
farmers markets in North America, and grew to become the nation's
second-largest natural and organic foods chain.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140409006620/en/
Contacts:
Walmart Media Relations
Danit Marquardt, 1-800-331-0085
http://news.walmart.com/reporter
or
Wild
Oats LLC
Bill McCue, 212-334-9767
bmccue@n6a.com
Source: Walmart
© 2024 Canjex Publishing Ltd. All rights reserved.