STOCKHOLM -- (Business Wire)
Stora Enso, the global rethinker of the paper, biomaterials, wood
products and packaging industry, today releases a new report, Viewpoint.
It is revealing industry insights regarding future demands for
innovative packaging solutions within grocery retail businesses.
The Viewpoint “Retail Packaging 2016 and beyond”, is the third edition
in Stora Enso Packaging Solutions in-depth Viewpoint report series. The
report covers the retail industry’s rapid changes and how this affects
the future demands of packaging solutions.
The report reveals case studies with findings showing how retailers can
reduce costs between 50 to 70 percent by using smart packaging
solutions. The report also covers the key levers on how to stand out in
a market with a predicted increase of private-label goods penetration
reaching 50 percent within ten years.
“When 70 percent of consumers’ grocery retail purchase decisions are
made at the point of sales, and the retail market is in strong
competition, we know that packaging plays a significant role
contributing to increased sales and reduced cost throughout the
value-chain”, says Hannu Alalauri, Packaging Solutions Senior Vice
President at Stora Enso.
The five themes influencing future grocery retail packaging presented in
the report are:
· The success of discount retailers
· Increased private-label penetration
· Intelligence in packaging solutions
· The shift of retail to online channels
· A greater focus on sustainability
“The retailers that can best understand and execute on the full
potential of packaging solutions will be best placed to win in the
marketplace of today and tomorrow. With the Viewpoints we are proud to
continue to share insights regarding the future of innovative packaging
and are happy to invite our customers to a further dialogue”, says Hannu
Alalauri, Packaging Solutions Senior Vice President at Stora Enso.
Hannu Alalauri will speak at the World Retail Congress in Paris
September 30th about the Future of Retail Packaging 2016 and beyond.
To download the full Viewpoint report, please visit www.storaensopack.com/press-media
For more information, please contact:
Björn Thunström
VP,
Marketing & Customer Loyalty
Stora Enso Packaging Solutions
Tel:
+358 40 6481836
Email: bjorn.thunstrom@storaenso.com
Stora Enso is the global rethinker of the biomaterials, packaging, paper
and wood products industry. We always rethink the old and expand to the
new to offer our customers innovative solutions based on renewable
materials. Stora Enso employs some 28,000 people worldwide, and our
sales in 2012 amounted to EUR 10.8 billion. www.storaenso.com
Our Renewable Packaging division produces fibre-based packaging
materials and innovative packaging solutions for consumer goods and
industrial packaging applications, and operates in every stage of the
value chain, from pulp production, material and packaging production to
recycling.
This information was brought to you by Cision http://news.cision.com
Contacts:
Stora Enso Packaging Solutions
Björn Thunström, +358 40 6481836
VP,
Marketing & Customer Loyalty
bjorn.thunstrom@storaenso.com
Source: Stora Enso
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