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DriverScore®, first offered for Ford SYNC®
3-equipped vehicles, helps drivers potentially lower insurance rates
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New app develops score based on individual’s driving behavior to be
shared with insurance companies for more personalized quotes
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DriverScore app provides drivers with daily score updates to help
encourage better driving

Company Website:
http://corporate.ford.com/
LAS VEGAS -- (Business Wire)
With car insurance premiums on the rise, Ford is first to connect with
the new DriverScore® smartphone app that provides a
personalized score based on individual driving behavior, which could
lead to lower insurance rates.
This Smart News Release features multimedia. View the full release here:
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With car insurance premiums on the rise, Ford is first to connect with the new DriverScore® smartphone app that provides a personalized score based on individual driving behavior, which could lead to lower insurance rates. (Photo: Business Wire)
Click here
for a video demonstration of the DriverScore app enabled for Ford SYNC
AppLink.
Developed by IVOX™, DriverScore is a smartphone app
compatible with the Ford SYNC® AppLink™ platform.
DriverScore empowers consumers by giving them the option to share the
score with participating insurance providers. The higher the score, the
better.
“DriverScore is a great example of how SYNC AppLink makes it easy for
developers, like IVOX, to create apps that enhance the ownership
experience,” said Dave Hatton, Ford global manager, mobile applications
and emergency services. “Not only does it encourage good driving, it
incentivizes you with the potential to save money on car insurance.”
A score specific to you
With DriverScore, driving behavior is associated with the user’s
smartphone, so every score is tailored to an individual since it only
works when connected to the car. That means a younger driver’s
inexperience won’t hurt a parent’s score. Likewise, a lead-footed driver
won’t affect the score of a more cautious spouse – if they happen to
share driving duties on weekends.
Other usage-model insurance programs score based on the performance of a
vehicle, which often has multiple drivers, so driving behavior reported
back to the insurance company isn’t personalized. Some of these programs
require raw vehicle data and driving performance data be shared with
insurance carriers – information you might prefer to keep to yourself.
DriverScore accesses vehicle data to directly benefit consumers, sharing
only the score, not specific data points. The user can agree to let the
app’s sophisticated algorithm access vehicle data to objectively analyze
driving patterns. The app takes into account speed, acceleration,
braking, location and time of day.
Once downloaded and set up, it runs in the background without any driver
interaction when connected through SYNC AppLink. SYNC AppLink provides
drivers with the ability to control compatible smartphone apps using
their voice or the in-vehicle touch screen. Developers can easily make
their smartphone apps compatible with SYNC by downloading and
integrating the AppLink software from the Ford
Developer Program website.
An initial DriverScore is issued after the first 50 miles driven. Every
morning, users receive a smartphone notification of their daily driving
score, which is cumulative for the month. Users can view their progress
by comparing scores on a month-to-month basis.
Insurance Discount Marketplace
According to data
compiled by ValuePenguin, auto insurance premiums are on the rise
across the nation. The study cites a small percentage of bad drivers
causing most accidents, something insurance companies can’t adequately
distinguish, which results in rate hikes for all.
Using the app’s DiscountZone™ feature, drivers can simultaneously share
their DriverScore with multiple participating carriers and receive
insurance quotes.
Insurers provide participation discounts at the beginning, then adjust
the rate at the end of every six or 12 months, depending on individual
policy terms.
For consumers, the insurance discount marketplace provides a simple
one-stop shop to obtain insurance quotes and select what is best for
their needs.
“DriverScore started as a tool for commercial fleets, but we quickly
realized it could be expanded to all drivers via Ford’s AppLink
platform,” said Gregg Warren, CEO of IVOX. “DriverScore empowers drivers
by giving them access to their personal driving data in a simple
application to get more personal quotes from participating insurance
companies. Simply put, consumers will have more control over their own
data and their insurance premiums.”
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 203,000 employees and 62 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars, trucks
and SUVs, as well as Lincoln luxury vehicles. To expand its business
model, Ford is aggressively pursuing emerging opportunities with
investments in electrification, autonomy and mobility. Ford provides
financial services through Ford Motor Credit Company. For more
information regarding Ford and its products and services, please visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170104006583/en/
Contacts:
Ford Motor Company
Alan Hall
734.845.4410
ahall32@ford.com
Source: Ford Motor Company
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