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Ford and HARMAN are
collaborating to revolutionize the in-vehicle audio experience
with B&O PLAY; the new system arrives exclusively on Ford’s global
vehicle lineup starting next year
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B&O PLAY integration with Ford vehicles takes advantage of proprietary
HARMAN technologies and tuning to deliver a richer, more engaging
listening experience
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To suit different customers and driving environments, the system’s
signature sound is tailored specifically for every Ford model
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
As new car buyers say audio brands are influencing their opinions of
vehicles, Ford and HARMAN are teaming up to revolutionize in-vehicle
experiences through the introduction of all-new B&O PLAY audio systems
in Ford vehicles worldwide.
“Customers tell us they value consistent, high-quality audio
experiences, and our collaboration with HARMAN is helping provide that,”
said Raj Nair, Ford's executive vice president, product development and
chief technical officer. “This is just one of the ways we are creating
richer, more engaging in-vehicle experiences for customers.”
A recent Ipsos 2016 Automotive Audio Branding study, shows roughly
one-third of new car buyers say that the audio brand in their next
vehicle would have a significant impact on their purchase consideration.
B&O PLAY products reimagine more than 90 years of audio heritage, with
natural materials, distinctive design and high-quality audio for
seamlessly integrated experiences, whether a listener is in their home,
on the go, or soon, in their car.
Ford announced the exclusive collaboration with HARMAN during the
automaker’s annual Further with Ford trend conference. B&O PLAY debuts
in Ford vehicles globally starting next year.
Elevated experiences
B&O PLAY’s unique approach creates a customized audio experience for
customers with specifically tailored speaker placement and calibration
for each vehicle in the Ford range. This means dynamic tuning ensures
optimal sound is maintained in the cabin no matter what driving
conditions are like – and regardless of where someone sits.
“Ford and B&O PLAY are a perfect match among brands that stand for
quality, freedom and innovative design, coming together to revolutionize
the driving experience for consumers,” said Michael Mauser, executive
vice president and president of HARMAN’s Lifestyle Audio Division. “With
our shared commitment to seamless engagement and elevated experiences,
Ford is the ideal automaker to bring the transformative power of B&O
PLAY audio to drivers and passengers worldwide,” he said.
To illustrate the power of sound, Ford and B&O PLAY today unveiled an
installation called Sound Journeys, an on-site experience that triggers
the five senses.
Using B&O PLAY products, the installation brings to life three different
environmental habitats – a forest, a canyon and an ocean – featuring
amplified sound. The experience even “visualizes” sound waves,
demonstrating how sound can transform everyday spaces, creating richer,
more visceral experiences for people.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 203,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. The company provides financial
services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
About HARMAN
HARMAN International Industries, Incorporated (harman.com)
designs and engineers connected products and solutions for automakers,
consumers, and enterprises worldwide, including connected car systems,
audio and visual products, enterprise automation solutions; and
connected services.With leading brands including AKG®, Harman
Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is
admired by audiophiles, musicians and the entertainment venues where
they perform around the world. More than 25 million automobiles on the
road today are equipped with HARMAN audio and connected car systems. The
Company’s software services power billions of mobile devices and systems
that are connected, integrated and secure across all platforms, from
work and home to car and mobile. HARMAN has a workforce of approximately
29,000 people across the Americas, Europe, and Asia and reported sales
of $6.9 billion during the 12 months ended June 30, 2016. The Company’s
shares are traded on the New York Stock Exchange under the symbol
NYSE:HAR.
For further information regarding B&O PLAY and Ford, visit www.beoplay.com/Ford
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160912006544/en/
Contacts:
Ford Motor Company
Deeptie Sethi
313-594-0949
sdeeptie@ford.com
or
HARMAN
Dawn
Geary
248.463.0921
dawn.geary@harman.com
Source: Ford Motor Company
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