Integrated communications and multi-award-winning veteran brings
entrepreneurial and global-brands experience
NEW YORK -- (Business Wire)
Integrated communications and multi-award-winning veteran Claudia Gioia
is joining Hill+Knowlton Strategies on April 1 as head of the firm’s
Latin American region. In her role as president and CEO of Latin
America, reporting to Americas president and CEO Mike Coates, Gioia
takes the helm of a six-market operation with an expanding roster of
global and local brands.
Claudia Gioia Named Head of Hill+Knowlton Strategies in Latin America. (Photo: Business Wire)
“Latin America and its more than $6 trillion in estimated GDP is a
growing presence in the world economy, and increasingly an area of
necessary growth for international companies,” Coates said. “I am
thrilled that we have attracted a dynamic leader like Claudia, who has
such a strong track record in the region.”
Gioia joins H+K from fellow WPP agency Burson-Marsteller with extensive
experience over several positions during her 19-year tenure at the
agency. Most recently she was EVP for the Burson-Marsteller Miami office
and led the U.S. Hispanic discipline. Gioia also has been the WPP Ford
communications client leader for Latin America. Prior to that, and over
seven years, she was the firm’s Innovation and Technology Practice
chair, overseeing clients in 15 markets.
Gioia joined the agency in 1995 as market leader responsible for
Argentina, Uruguay and Paraguay as a result of Burson-Marsteller’s
acquisition of the firm she founded, Estrategia SA. Over more than two
decades, Gioia has led clients such as Walmart, PlayStation, IBM, Intel,
Sony, SAP, Goodyear, HP, Mondelez, Visa, Raytheon, Repsol/YPF, Fresh del
Monte, Odebrecht, Danone, FedEx, Unilever, Pfizer and Johnson & Johnson,
among others.
Gioia’s leading work has garnered many awards, including the Eikon
Award, the SABRE Award for the Best Consumer Latin American Campaign for
Ford, the WWPed Cream Award in Consumer Marketing in 2013, and the
Corporate International Award for Best Florida PR Firm in 2013. Cisco,
Symantec and PlayStation also awarded distinctions to her and her team.
At the agency she received the Achievement Award, the Regional Client
Leader Award for Unilever, the Gold Performance Award, and the Hall of
Fame Award. In 2014 she was recognized with the Client Service
Leadership Award for her work for Ford in Latin America.
“It’s an honor to join H+K Strategies as president and CEO for Latin
America. I am committed to empowering this talented team to realize its
full potential and strengthen the relationship with our clients even
further,” Gioia said. “As we create the H+K Strategies Latin America of
tomorrow, I will focus to seek integrated communications solutions for
our clients with data-based solutions that navigate the current
omni-channel communications ecosystem.”
Gioia will be taking over the role from Antonio Tamayo, who is retiring
from full-time service. Tamayo has led the region for the last two
years, and prior to that was head of H+K’s Mexico office.
“Antonio has been a loyal and valued member of our executive leadership
team more than 19 years. I congratulate him on his retirement and I am
very grateful for his contribution,” said Jack Martin, global chairman
and CEO of Hill+Knowlton Strategies.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications
consultancy, providing services to local, multinational and global
clients. The firm is headquartered in New York, with 88 offices in 51
countries, as well as an extensive associate network. The agency is part
of WPP, the world’s largest communications services group. For more
information, please visit www.hkstrategies.com.
View this release in Portuguese –
http://www.hkstrategies.com/news/claudia-gioia-ira-assumir-hillknowlton-strategies-na-america-latina
View this release in Spanish–
http://www.hkstrategies.com/news/claudia-gioia-nombrada-presidenta-y-ceo-de-hillknowlton-strategies-para-america-latina
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150303006511/en/
Contacts:
Hill+Knowlton Strategies
Rebecca Ballard, 202-354-8271
Rebecca.Ballard@hkstrategies.com
Source: Hill+Knowlton Strategies, Inc.
© 2024 Canjex Publishing Ltd. All rights reserved.