Disney Store invites families to gear up with exclusive in-store
Playmation Marvel’s Avengers training.
Company Website:
http://www.playmation.com
GLENDALE, Calif. -- (Business Wire)
Today, Disney Consumer Products and Interactive Media (DCPI), along with
Hasbro, Inc., announced the pre-sale of Playmation Marvel’s Avengers –
the groundbreaking new system of toys and wearables that uses smart
technology to inspire kids to run around and use their imaginations, as
they become the hero or heroine of stories from Marvel’s Avengers. The
Playmation Marvel’s Avengers Starter Pack, Smart Figures and Prowler Bot
are available to pre-order online at Amazon.com, BestBuy.com,
GameStop.com, Target.com, ToysRUs.com and Walmart.com, as well as
DisneyStore.com and at select Disney Store locations in the U.S. and
Canada.
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Kids playing with Playmation Marvel’s Avengers at Disney Store on Tuesday, July 7, 2015 in Glendale, Calif. as part of exclusive in-store experiences rolling out to select Disney Store locations nationwide and in Canada. Now available for pre-sale at key retailers online and participating Disney Store locations, Playmation is a new system of toys and wearables that uses smart technology to inspire kids to run around and use their imaginations, as they become the hero or heroine of stories from Marvel’s Avengers. (Photo by Colin Young-Wolff/Invision for Disney Consumer Products & Interactive Media/AP Images)
Kids and parents can experience Playmation Marvel’s Avengers for the
first time only at participating Disney Store locations beginning July
7, where two- and five-minute training sessions will be available daily.
For those who want to take part in an expanded experience, 30-minute
Avengers Gear Orientations will be available on Saturdays and Sundays by
reservation only. During the 30-minute Avenger Gear Orientation, kids
and parents will learn more about the Avenger Gear, follow instructions
from JARVIS and interact with other participants to complete missions
and adventures. In-store training experiences will be available through
October; parents can visit www.disneystore.com/playmation
for a list of participating Disney Stores and to reserve a spot for the
Avenger Gear Orientation.
“Playmation Marvel’s Avengers puts kids at the center of stories from
the Marvel Universe, taking them on active adventures right alongside
Earth’s Mightiest Heroes,” said Paul Gainer, executive vice president,
Disney Retail. “Kids can team up with the Avengers by trying on Repulsor
Gear and going on a mission with the help of JARVIS as they take part in
exclusive demonstrations at Disney Store.”
The Playmation Marvel’s Avengers Starter Pack includes five connected
toys: one piece of Avenger Gear (Repulsor), two Power Activators and two
Smart Figures – a Super Hero (Captain America) and a Super Villain (Iron
Skull). Additional Smart Figures – such as Iron Man, Black Widow,
M.O.D.O.K., Hulkbuster and more – help players unlock new characters and
content when placed on the Power Activator and synced with Avenger Gear.
The Prowler Bot – a robotic villain – can find and hunt your Avenger
Gear with 360 degree movement, while taking on dozens of enemy personas
and abilities making game play more challenging.
Playmation Marvel’s Avengers, developed in collaboration with Hasbro,
uses familiar technologies including wearables, wireless technology,
motion sensors and more, but applies them in ways that are completely
new to create a play experience that’s never been possible before. The
Repulsor Gear connects with the Power Activators and Smart Figures to
take you on a variety of adventures through locations around the Marvel
Universe, from the Avengers Lab in New York to the jungles of Wakanda.
Playmation is purposely not tethered to an Internet connection so
players can run around and explore each adventure from anywhere they
want – a bedroom, living room or yard. With multiplayer modes, players
can sync their Avenger Gear to tackle missions and combat arenas
together, or face-off in competitive play.
Playmation marks a new chapter in the long-term relationship between
Disney Consumer Products and Hasbro, and their record of innovation and
consumer insights make them the perfect partner to ensure that
Playmation is a truly ground-breaking play experience.
Those who pre-order can expect to receive their purchase when Playmation
Marvel’s Avengers becomes available at Disney Stores, disneystore.com
and mass retailers in the U.S. and Canada beginning October 4. The
suggested retail price of the Start Pack is $119.99, Smart Figures are
$14.99, and the Prowler Bot is $39.99. The Disney Store and other
retailers will be offering special pre-sale promotions beginning July 7;
visit retailer websites for more details. The Playmation Marvel’s
Avengers Starter Pack, additional Smart Figures, and Prowler Bot are
each sold separately. Batteries are not included.
For more information on Playmation Marvel’s Avengers, visit http://www.playmation.com/avengers.
Connect with Playmation on social:
YouTube.com/Playmation
Facebook.com/Playmation
Twitter:
@Playmation
About Disney Consumer Products and Interactive
Media
Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps and console games. DCPI comprises two main
lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.
About Marvel Entertainment, LLC
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world’s most prominent character-based
entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy-five years.
Marvel utilizes its character franchises in entertainment, licensing and
publishing. For more information, visit marvel.com.
© 2015 MARVEL
About Hasbro, Inc.
Hasbro (NASDAQ:
HAS) is a global company committed to Creating the World’s Best Play
Experiences, by leveraging its beloved brands, including LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH,
TRANSFORMERS, and premier partner brands. From toys and games,
television programming, motion pictures, digital gaming and a
comprehensive lifestyle licensing program, Hasbro fulfills the
fundamental need for play and connection for children and families
around the world. The Company’s Hasbro Studios creates entertainment
brand-driven storytelling across mediums, including television, film and
more. Through the company’s commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world and to positively impact the lives of
millions of children and families every year. Learn more at www.hasbro.com and
follow us on Twitter (@Hasbro & @HasbroNews).
View source version on businesswire.com: http://www.businesswire.com/news/home/20150707006490/en/
Contacts:
Disney Consumer Products
Joss Hastings, 818-544-0382
joss.hastings@disney.com
or
Disney
Consumer Products
Erin Barrier, 626-773-5132
erin.barrier@disney.com
or
Hasbro,
Inc.
Crystal Flynn, 401-727-5129
Crystal.Flynn@hasbro.com
Source: Disney Consumer Products and Interactive Media
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