NASHUA, N.H. -- (Business Wire)
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent
company of Level 5 Beverage Company (“Level 5”), a specialty beverage
company which develops, produces, markets and distributes a diversified
portfolio of all-natural and highly functional brands, today announced
the appointment of Kiersten Slader as the Key Account Manager for Level
5.
Ms. Slader was hired by Power Brands Consulting, LLC. (“Power Brands”)
in November, 2013 to act as Level 5’s dedicated Key Account Manager
under the Brands Management Agreement. The Key Account Manager is
responsible for introducing brands, generating sales and maintaining
relationships with key retail accounts. Key retail accounts are larger
retail chains that are strategic and add immediate value to Level 5 and
its brands: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®.
Before joining Power Brands and Level 5, Ms. Slader was the Business
Development Manager at NEO North America Inc. (“NEO”) where she was
instrumental in the launch and sustained growth of NEO Water since 2010.
At NEO, Ms. Slader:
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Achieved one of the fastest growing enhanced water product launches by
assembling fully integrated marketing programs with distributors and
key retail accounts;
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Opened over 7,000 accounts in the US and Canada in independent,
natural, convenience, drug and mass market retail channels;
-
Successfully closed national distribution with United Natural Foods,
KeHE, Tree of Life, Nature’s Best, Core-Mark and more for the entire
product line;
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Managed the account entrance, development of marketing and product
promotion with Whole Foods Markets, Albertson’s, Walgreens, The Fresh
Market, Market Center, Natural Grocers and 7-11 USA, 7-11 Canada plus
others;
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Lead all marketing efforts that promoted NEO by creating key
partnerships with media outlets such as BeverageWorld, Beverage
Industry, BevNET, Women’s Fitness and Men’s Fitness;
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Escalated product brand awareness by synchronizing marketing programs
during events and tradeshows including but not limited to: NIKE
Women’s Marathon, the LA Marathon, South by Southwest, ExpoWest,
ExpoEast, NACS and Fancy Foods; and
-
Fostered key relationships with celebrities and athletes in and for
the NEO team.
Prior to NEO, Ms. Slader was a Business Development Manager at DotNEXT
Inc., an internet technology company.
Kiersten Slader, the Key Account Manager of Level 5 stated, “2014 is
going to be an incredible year for Level 5. My excitement to represent
such a fantastic line of products is at an extreme high. Each product
offers something exceptionally unique, innovative and just what
consumers want and need. We are working on successfully placing all
Level 5 brands and products in top retailers nationwide.”
V. Scott Vanis, the Chairman of the Company said, “We welcome Ms. Slader
to the Level 5 team. We love her drive and enthusiasm. Given her proven
record and contacts in the beverage business, she has hit the ground
running. In less than one month, she has either secured or already
attended brand placement meetings with multiple big name retailers and
key new accounts with unbelievable preliminary success. We believe that
Ms. Slader will immediately and significantly impact Level 5 by quickly
securing new key accounts. We welcome Ms. Slader to our seasoned Level 5
team. Together with Ms. Slader, Mr. Jason Fontaine, Mr. Darin Ezra and
our executive team, Level 5 has very big plans for the future!”
Public Disclosure
Details of the Company’s business, finances and agreements can be found
as part of the Company’s continuous public disclosure as a fully
reporting issuer under the Securities Exchange Act of 1934 filed with
the Securities and Exchange Commission’s (“SEC”) EDGAR database. For
more information, please visit: www.minercoresources.com.
The above statements have not been evaluated by the Food and Drug
Administration (FDA). These products is not intended to diagnose, treat,
cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934 that are based upon current expectations or
beliefs, as well as a number of assumptions about future events.
Although we believe that the expectations and assumptions upon which
they are based are reasonable, we can give no assurance that such
expectations and assumptions will prove to have been correct. Some of
these uncertainties include, without limitation, the company's ability
to perform under existing contracts or to procure future contracts. The
reader is cautioned not to put undue reliance on these forward-looking
statements, as these statements are subject to numerous factors and
uncertainties, including without limitation, successful implementation
of our business strategy and competition, any of which may cause actual
results to differ materially from those described in the statements. We
undertake no obligation and do not intend to update, revise or otherwise
publicly release any revisions to these forward-looking statements to
reflect events or circumstances after the date hereof or to reflect the
occurrence of any unanticipated events. Although we believe that our
expectations are based on reasonable assumptions, we can give no
assurance that our expectations will materialize. Many factors could
cause actual results to differ materially from our forward-looking
statements.
Contacts:
Minerco Resources, Inc.
John Powers, 888-473-5150
info@minercoresources.com
Source: Minerco Resources, Inc.
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