NASHUA, N.H. -- (Business Wire)
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), the parent
company of Level 5 Beverage Company (“Level 5”), a specialty beverage
company which develops, produces, markets and distributes a diversified
portfolio of all-natural and highly functional brands, announced today
that Level 5 has acquired its newest brand: VitaminFIZZ® from
VitaminFizz L.P.
VitaminFIZZ® was envisioned and developed by Power Brands Consulting,
LLC (“Power Brands”) under contract from VitaminFizz L.P. The Partners,
including Power Brands, are some of the most influential companies and
individuals in the beverage industry, but the Limited Partners will
remain publically silent until the brand is re-introduced to the market.
Internally, Level 5 plans to utilize all the partners combined expertise
to the full extent possible for all of our brands: LEVEL 5™, COFFEE
BOOST™ and VitaminFIZZ®.
VitaminFIZZ® is a low calorie, vitamin enhanced soda, similar in concept
to the popular VitaminWater®, only in carbonated format. VitaminFIZZ®
contains 100% of daily vitamin C, high doses of B vitamins and is only
20 calories. VitaminFIZZ® was extensively tested in the market in 2011,
but the launch was delayed while the partners’ efforts were focused on
other very fast moving, well known consumer brands which are now
distributed in over 40,000 locations. Countless retailers and consumers
are asking, even pleading, for the re-introduction of VitaminFIZZ® via
the company’s website, so much so that the website was taken offline
until the brand is ready for re-launch.
VitaminFIZZ® is currently being re-vitalized by Power Brands in a new
16oz. plastic bottle and will be re-introduced into the market in the
very new future. Under the terms of the acquisition, VitaminFIZZ® will
appoint a member to the Board of Directors of Level 5 Beverage Company,
Inc.
Darin Ezra, CEO of Power Brands commented “In the ever expanding
beverage industry, it is important to align yourself with the right
partners. It has taken longer than anticipated, but we were not ready to
settle for second best. Level 5 is the perfect complement to an amazing
team of beverage industry champions and a world class brand.”
In our latest Form-10K and Shareholder Letter, we reported and announced
that we had raised capital over the last few months. This acquisition
marks our initial use of our capital to strategically build a balanced
and diversified beverage portfolio.
In addition, we (Level 5 and Power Brands) are in advanced discussions
about acquiring other existing brands / products which fit into our
brand umbrella and would immediately add to our scope and / or revenues.
John Powers, the CEO of the company said, "Consistent with our Strategic
Corporate Goal of producing and selling all-natural, low calorie
products, VitaminFIZZ® is our first product available in a 16 oz.
plastic bottle. VitaminFIZZ® is a premier brand that has been market
tested. The partnership with VitaminFizz, L.P. is our most prominent
step to date in our quest to build and grow a fully diversified beverage
company. We will achieve this growth both organically through our LEVEL
5™ offerings and via acquisition of other brands. We are extremely
excited and proud to add VitaminFIZZ® into Level 5’s brand portfolio.
Like always, we will keep you informed of developments and opportunities
as they happen.”
Public Disclosure
Details of the Company’s business, finances and agreements can be found
as part of the Company’s continuous public disclosure as a fully
reporting issuer under the Securities Exchange Act of 1934 filed with
the Securities and Exchange Commission’s (“SEC”) EDGAR database. For
more information, please visit: www.minercoresources.com.
The above statements have not been evaluated by the Food and Drug
Administration (FDA). This product is not intended to diagnose, treat,
cure or prevent any disease.
Safe Harbor Statement
This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934 that are based upon current expectations or
beliefs, as well as a number of assumptions about future events.
Although we believe that the expectations and assumptions upon which
they are based are reasonable, we can give no assurance that such
expectations and assumptions will prove to have been correct. Some of
these uncertainties include, without limitation, the company's ability
to perform under existing contracts or to procure future contracts. The
reader is cautioned not to put undue reliance on these forward-looking
statements, as these statements are subject to numerous factors and
uncertainties, including without limitation, successful implementation
of our business strategy and competition, any of which may cause actual
results to differ materially from those described in the statements. We
undertake no obligation and do not intend to update, revise or otherwise
publicly release any revisions to these forward-looking statements to
reflect events or circumstances after the date hereof or to reflect the
occurrence of any unanticipated events. Although we believe that our
expectations are based on reasonable assumptions, we can give no
assurance that our expectations will materialize. Many factors could
cause actual results to differ materially from our forward-looking
statements.
Contacts:
Minerco Resources, Inc.
John F. Powers, 603-732-6948
info@minercoresources.com
Source: Minerco Resources, Inc.
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