Planned Parenthood Federation of America, BET Networks Partner to
Promote Breast Health Awareness
Together, PPFA and BET will Host the Breast Party Ever:“Your
Breasts. Your Health. Your Move.”
Company Website:
http://www.bet.com
NEW YORK -- (Business Wire)
The statistics are undeniable, African American women are
disproportionately affected by breast cancer. Under age 45, African
American women have the highest incidences of breast cancer and African
American women of all ages are more often diagnosed with highly
aggressive forms of breast cancer and are more likely to die from breast
cancer than any other race.
BET Networks is dedicated to closing the racial disparities of breast
cancer and ensuring African American women are included in the
conversation during the month of October. The “BET Goes Pink” initiative
is a national, multi-platform call-to-action campaign dedicated to
raising awareness, encouraging early detection and educating our
audience on the most commonly diagnosed cancer in African American women.
“BET Goes Pink was born out of the need to ensure black women's voices
and their unique stories were part of the breast cancer awareness month
dialogue,” said Sonya Lockett, VP Public Affairs, BET Networks. “Since
the campaign's inception over four years ago, we have partnered with the
Susan G. Komen's Circle of Promise, American Cancer Society, Sister's
Network and Planned Parenthood to educate and empower our audience on
facts around breast cancer. Although we make a concerted effort in
October, breast cancer prevention and education is part of our larger
year-round commitment to women's health.”
“BET Goes Pink” engages our audience though targeted public service
announcements, community events and free online resources. This year’s
“BET Goes Pink” activations include:
We Are The Face
Hear real-life African American breast cancer survivors and the people
who love them talk about their journey. The series of vignettes will
discuss the disease in a candid, honest way and videos will appear
on-air and online throughout the month of October.
-
Shondia - a mother of two who makes the gut-wrenching decision to have
a double mastectomy after a surprise diagnosis and a frank
conversation with her husband.
-
Bershan - an actress turned activist and two-time breast cancer
survivor
-
Giselle Yvette Whitfield – a survivor who benefited from early
detection and chose partial breast irradiation
-
Rana – a consultant who tried alternative treatment and struggled with
enormous medical bills
-
Nicole – battled stage 3a breast cancer and now blogs about her
experience
Breast Party Ever
In partnership with Planned Parenthood, BET presents the second annual
Breast Party Ever a series of events across the country that brings
women together to celebrate breast health education and lifesaving
health services. The Breast Party Ever will bring together women,
community leaders, medical providers, and entertainers to educate women
– particularly those between 20 and 40 years old who may not consider
themselves at risk – with important information about breast health
awareness. The events will take place in Chicago, IL; Durham, NC; and
Miami, FL throughout the month.
BET Goes Pink Online
BET Goes Pink’s online portal - BET.com/BETGoesPink features articles,
video vignettes and resources to ensure our audience is armed with the
information needed to stay informed and healthy. Follow @BET on Twitter
and Instagram for updates and health news. Use the hashtag #BETGOESPINK
to join the conversation with patients, survivors, friends and family.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the
nation’s leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
Contacts:
BET
Keesha Wallace, 212-205-3152
Keesha.Wallace@bet.net
Source: BET Networks
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