Company Website:
http://www.bluefly.com
NEW YORK -- (Business Wire)
In Bluefly’s (NASDAQ Capital market: BFLY) latest edition of their
wildly popular Closet
Confessions series, style star and NYLON magazine
editor-at-large Dani Stahl gives viewers an exclusive tour of her
Manhattan apartment, which she admits “really doubles as a closet.”
Stahl’s signature downtown chic aesthetic permeates her space, even as
her innovative use of space is an inspiration to anyone who can relate
to having big style in a small space. Literally stacked with trees of
bags, jewelry, and shoes, Stahl jokes, “let’s talk about shoes, and
hoarding…when you have a little bit of space, you have to build
everywhere you can!”
The new star of E!’s reality model search Scouted has
built quite the wardrobe, boasting everything from a tough leather
motorcycle jacket she spotted in Paris, to a striped pair of Chanel
boots Katy Perry also owns a pair of. And then there’s her jewelry.
Stahl, who designs the red carpet collection for jewelry brand Lia
Sophia, takes credit for starting the current trend for bracelet
stacking. She confesses, “I love bracelets. I love stacking bracelets. I
like big bracelets. I like small bracelets. I like as many bracelets…
I’m sort of like a Christmas tree.”
Stahl’s closet is the 16th “Confession” in Bluefly’s
remarkably successful viral video series, joining blogging phenomenon Susie
Bubble and Leandra
Medine, heiress Nicky
Hilton, Real Housewife Bethenny
Frankel, and the E! network host Giuliana
Rancic, among others. Closet Confessions has grown into a
fashion and pop-culture phenomenon since its launch in April 2010.
Clocking more than 3 million pageviews, the series has driven record
spikes in traffic, and spun off into extremely engaging 45-second spots
on Bravo TV; in February, the series won the Fashion 2.0 Award for Best
Online Video—leaving fans of the series eager to find out who is next to
confess.
Tags: Bluefly, Closet Confessions, Dani Stahl, Susie Bubble, Leandra
Medine, Bethenny Frankel, Nicky Hilton, Giuliana Rancic, Johnny Weir,
For further information and questions concerning Closet Confessions,
please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com
or 212-274-0400.
Contacts:
People’s Revolution
Amanda Harding, 212-274-0400
amanda.harding@peoplesrevolution.com
Source: Bluefly
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