Boston Market is First Fast Casual Chain to Offer Keurig Brewing
READING, Mass. -- (Business Wire)
Keurig, Incorporated, Green Mountain Coffee Roasters, Inc. (NASDAQ:
GMCR) and the fast casual chain Boston Market today announced the new
distribution of Keurig’s gourmet single-cup coffee brewing systems in
more than 400 Boston Market locations nationwide. The restaurant-wide
roll-out, featuring the Keurig B140 Brewer and premium Green Mountain
Coffee® selections, begins this October and will be completed in early
"Our new distribution with Boston Market demonstrates the explosive
growth of Keurig single-cup brewing in homes, businesses and restaurants
across the United States," said Dave Manly, Vice President and General
Manager of Keurig’s Away From Home Division. "Boston Market understands
the demand for the quality and convenience of single-serve coffee
brewing and we are excited to bring the Keurig experience to their
"Joining with Boston Market to offer premium Green Mountain Coffee
through the Keurig single-cup brewing system will allow us to share our
high-quality, specialty coffee with more consumers nationwide who look
for freshness, value, and quality in their cup," said Jim Travis, Vice
President of Sales for the Specialty Coffee business unit of Green
Mountain Coffee Roasters, Inc.
The decision was made after a successful test pilot in 10 restaurant
locations in Florida over three months. The Keurig test proved so
successful that some Boston Market locations increased coffee sales by
"We are excited about the opportunity to offer our guests
freshly-brewed, gourmet Green Mountain Coffee through the fastest
growing single-serve coffee brewing system,” said Gretchen Paules, Vice
President of Marketing, Boston Market. “Through this agreement, our
guests will benefit from a premium coffee experience and the unmatched
convenience provided by Keurig’s single-cup brewing technology. We view
this as a significant opportunity for us to upgrade our guests’
experience and differentiate Boston Market from competitors.”
Boston Market’s coffee program is part of the company’s new branding and
service format and will be communicated via menu boards and
point-of-sale creative in the upcoming months.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in the specialty coffee industry, Green Mountain Coffee
Roasters, Inc. is recognized for its award-winning coffees, innovative
brewing technology, and socially responsible business practices. GMCR’s
operations are managed through two business units. The Specialty Coffee
business unit produces coffee, tea and hot cocoa from its family of
brands, including Tully’s Coffee®, Green Mountain Coffee®, Newman’s Own®
Organics coffee, Timothy’s World Coffee® and Diedrich®, Coffee People®
and Gloria Jeans®, a trademark licensed to the Company for use in North
America and owned by Gloria Jeans Coffees International Pty. Ltd. The
Keurig business unit is a pioneer and leading manufacturer of gourmet
single-cup brewing systems. K-Cup® portion packs for Keurig® Single-Cup
Brewers are produced by a variety of roasters, including Green Mountain
Coffee, Tully’s, Timothy’s and Diedrich. GMCR supports local and global
communities by offsetting 100% of its direct greenhouse gas emissions,
investing in Fair Trade Certified™ coffee, and donating at least five
percent of its pre-tax profits to social and environmental projects.
for more information.
GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company’s email
alerts, individuals can receive news directly from GMCR as it is
About Boston Market
Boston Market Corporation, headquartered in Golden, Colorado, has been
giving time back to busy families and individuals for more than 25 years
by offering fresh, home-style meals in more than 490 locations from
coast to coast. Boston Market is a delicious staple of dinner tables
across the nation, from fresh, never frozen chickens prepared in
signature rotisserie ovens to its extensive selection of high-quality
side dishes. Boston Market offers its guests taste, convenience and
value. Its mouthwatering Rotisserie Chicken put quality and
wholesomeness on the center of the plate.
Boston Market also is one of the country's largest providers of catering
services. Its same day ordering and delivery for corporate and personal
events of all sizes make Boston Market Catering a welcome relief from
traditional sandwich tray selections.
Boston Market’s chef-inspired Catered Holiday Buffets feature several
packages, including Deluxe, Premium and Create Your Own Buffets. The
full menus for Catered Holiday Buffets are available in restaurants and
online at http://www.bostonmarket.com/catering.
Boston Market also offers no-stress gourmet Heat & Serve Holiday
Banquets. Just pick up your chilled meal at any Boston Market, heat for
two hours, and it is ready to serve. Heat & Serve Banquet options can be
accessed at www.bostonmarket.com.
For more information, visit the company's website at www.bostonmarket.com.
For the latest news and deals, follow @bostmarket on Twitter or join our
Fan Page on Facebook.
Jennifer George, 617-369-8711
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