‘Girls of Steel’ from Pittsburgh Selected for Outstanding Effort
to Build Digital Awareness of FIRST & STEM Education
Company Website:
http://comcastcorporation.com
PHILADELPHIA -- (Business Wire)
FIRST®and Comcast NBCUniversal today
announced Pittsburgh, Pa. based “Girls
of Steel” (FRC Team 3504) is the recipient of the 2015 Media &
Technology Innovation Award, sponsored by Comcast NBCUniversal. This
award recognizes a FIRST (For Inspiration and Recognition of
Science and Technology) team that creates a robust digital media
experience and marketing strategy to aid their team in fundraising and
in sharing the FIRST mission of encouraging science, technology,
engineering and math (STEM) education with others. The all-girl team
uses the highly iconized image of “Rosie the Riveter,” with a robotic
arm as their logo and personifies the “We Can Do It” motto while
leveraging their digital media assets and channels to inspire youth,
particularly young girls, to pursue their passions in STEM.
Pittsburgh, Pa. based “Girls of Steel” (FIRST® Team 3504) is the recipient of the 2015 Media & Technology Innovation Award, sponsored by Comcast NBCUniversal. (Photo: Business Wire)
FIRST designs accessible, innovative programs to build
self-confidence, knowledge, and life skills while motivating young
people to pursue opportunities in science, technology, and engineering. FIRST
annually hosts the FIRST® Robotics
Competition (FRC® ) for students in Grades
9-12; FIRST® Tech
Challenge (FTC® ) for Grades 7-12; FIRST® LEGO®League (FLL® )
for Grades 4-8; and Junior FIRST® LEGO® League (Jr.FLL®)
for Grades K-3.
“’Girls of Steel’ is a phenomenal team of future technologists that
really stood out among their competitors with their robust digital media
experience that took into account the numerous ways content is consumed,
including engaging social and viral media,” said John Schanz, Executive
Vice President and Chief Network Officer, Comcast Cable. “By supporting
and serving as mentors to FIRST teams each year across the
country, Comcast NBCUniversal is investing in future engineers and
leaders in technology. We are thrilled to partner with FIRST for
the third consecutive year to present the Media & Technology Innovation
Award.”
"FIRST is thankful to Comcast NBCUniversal for recognizing
the accomplishments of the ‘Girls of Steel’ and their digital prowess,”
said FIRST President, Donald E. Bossi. “This award highlights one
of the many 21st century skill sets that are a part of the FIRST
experience.”
The Media & Technology Innovation Award, created in 2013 and sponsored
by Comcast NBCUniversal, attracted more than 100 submissions this year.
The teams were judged on criteria in the categories of strategy, overall
experience, visual design, navigation, content, functionality and
engagement. “Girls of Steel” were selected for their visually engaging
website, which had a clean and easy to navigate design. Their branding
is clear and is consistently used and threaded well throughout their
multiple social media channels, including Twitter, Facebook, Instagram,
YouTube and Tumblr. “Girls of Steel” created thoughtful and original
content and resources to aid and inspire other FIRST teams, including a comic
strip that illustrates what went into creating their robot.
Comcast has supported FIRST for many years through the
sponsorship and mentorship of teams across the United States. In 2015,
Comcast NBCUniversal sponsored and mentored 37 FIRST teams
nationwide, 10 of which participated at the FIRST Championship in
St. Louis last week.
To learn more about the Media & Technology Innovation Award, sponsored
by Comcast and NBCUniversal visit www.usfirst.org.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and
technology company with two primary businesses, Comcast Cable and
NBCUniversal. Comcast Cable is the nation's largest video, high-speed
Internet and phone provider to residential customers under the XFINITY
brand and also provides these services to businesses. NBCUniversal
operates news, entertainment and sports cable networks, the NBC and
Telemundo broadcast networks, television production operations,
television station groups, Universal Pictures and Universal Parks and
Resorts. Visit www.comcastcorporation.com
for more information.
About FIRST®
Accomplished inventor Dean
Kamen founded FIRST® (For
Inspiration and Recognition of Science and Technology) in 1989 to
inspire an appreciation of science and technology in young people. Based
in Manchester, N.H., FIRST designs accessible,
innovative programs to build self-confidence, knowledge, and life skills
while motivating young people to pursue opportunities in science,
technology, and engineering. With support from over 200 of the Fortune
500 companies and more than $19 million in college scholarships, the
not-for-profit organization hosts the FIRST® Robotics
Competition (FRC® ) for students in Grades
9-12; FIRST® Tech
Challenge (FTC® ) for Grades 7-12; FIRST® LEGO®League (FLL® )
for Grades 4-8; and Junior FIRST® LEGO® League (Jr.FLL®)
for Grades K-3. Gracious
Professionalism® is a way of doing things that encourages
high-quality work, emphasizes the value of others, and respects
individuals and the community. To learn more about FIRST, go
to www.usfirst.org.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150427006004/en/
Contacts:
Media Contacts:
FIRST®
Cheryl
Walsh, 603-206-2460
cwalsh@usfirst.org
or
Comcast
Corporation
Lisa Ferri, 215-286-7676
lisa_ferri@comcast.com
Source: Comcast Corporation
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