-
Ford expands its “Go Further” brand vision with the launch today of
its first-ever interactive brand experience studio – called FordHub –
in New York City
-
FordHub, opening in Westfield World Trade Center, is part of Ford’s
plan to create new ways to connect with consumers – some of whom never
have done business with Ford before
-
Ford is also connecting with new consumers through a 90-second ad
launching before Super Bowl LI’s kickoff, showcasing its expansion to
be an auto and a mobility company
Company Website:
http://corporate.ford.com/
NEW YORK -- (Business Wire)
Ford is expanding its efforts to connect with consumers – some who never
have done business with the company before – through the opening of its
first-ever FordHub interactive brand experience studio in New York City
and a new ad for Super Bowl LI.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170130006004/en/
FordHub, located in one of New York’s busiest transportation centers – Westfield World Trade Center – is an interactive space designed to show the public how Ford’s expansion to an auto and a mobility company is helping change the way the world moves. FordHub is designed to inspire visitors – whether they own or intend to own a Ford vehicle or not – to think about the future of transportation in an entirely new way by encouraging imagination and dialogue. (Photo: Business Wire)
To view Ford’s Super Bowl advertisement, click here.
FordHub, located in one of New York’s busiest transportation centers –
Westfield World Trade Center – is an interactive space designed to show
the public how Ford’s expansion to an auto and a mobility company
is helping change the way the world moves. FordHub is designed to
inspire visitors – whether they own or intend to own a Ford vehicle or
not – to think about the future of transportation in an entirely new way
by encouraging imagination and dialogue.
“Ford was founded on the promise of providing affordable transportation
solutions to millions of customers, and this commitment still drives us
today,” said Stephen Odell, Ford executive vice president, Global
Marketing, Sales and Service. “As we expand our business to be both an
auto and mobility company, we’re using new experiences like
FordHub and our first Super Bowl ad that talks about the future to
explain what we mean when we say ‘We Go Further so you can.’”
Opening today, FordHub invites consumers to join Ford to explore,
experiment and learn how the company is rethinking the future of
transportation.
“Our first FordHub is a place designed to spark questions and
curiosity,” said Elena Ford, Ford vice president, Global Dealer and
Consumer Experience. “This isn’t a store or a dealer – it’s a place for
participation and creativity. We want people to have fun while engaging
in conversation about the future of transportation.”
Exhibits and activities address mobility
As Ford is working with cities around the world to address growing
mobility challenges, the company welcomes visitors to the FordHub to
where they can get a glimpse at Ford’s vision for solutions. Guests can
explore a world map to see how near-term mobility advancements –
including autonomous and electric vehicles, ride-sharing, ride-hailing
and connected vehicles – will play a pivotal role in the City
of Tomorrow.
FordHub also features a mobility map that tracks the pulse of New York
City – with a dashboard of real-time traffic information for commuters,
including trains, ferries and alerts.
Other experiences offer fun and intrigue. In Last Mile Challenge, guests
stand on wobbleboards and race through a futuristic world using every
mode of transportation – from autonomous cars to e-bikes – earning
tokens for each mobility decision they make. Still other experiences
provide entertainment. In Mustang over Manhattan, guests use a virtual
reality headset to build a Mustang atop the Empire State Building, while
their friends watch the build come together on a digital screen.
FordGuides – experts not only on the space itself, but knowledgeable
about Ford vehicles and innovations – are stationed throughout to answer
questions and assist guests.
Dynamic space encourages new ideas
As times change and innovations evolve, so, too, will FordHub. Over
time, Ford will collaborate with communities, thought leaders, artists
and others to introduce new interactive programs.
“We see this as an active, dynamic space, featuring innovations we have
today and others we are exploring for tomorrow,” said Elena Ford. “We
want consumers to join us and be part of creating the world’s mobility
solutions.”
Along with the FordHub opening, Ford is kicking off the Mobilize
New York Challenge – an innovation challenge designed to stimulate
new ideas and find ways to help New Yorkers get around easier and
faster. Offering more than $30,000 in cash prizes, individuals are
invited to submit proposals to solve the city’s transportation challenges.
Super Bowl ad focuses on Ford’s auto and mobility future
Ford also today is revealing a new 90-second ad that – for the first
time ever – highlights near- and long-term mobility solutions it is
developing to help people Go Further in their daily lives.
The ad
launches just before kickoff of Super Bowl LI on Sunday. The spot
showcases moments in which people have become “stuck” in life. It then
showcases Ford solutions – including self-driving vehicles and
ride-sharing – to help people move freely again.
Digital extensions of the ad also debut at fordgofurther.com,featuring in-depth stories of Ford people who Go Further every day.
Those featured include employees, dealers and partners who create the
vehicles, technologies and mobility solutions Ford is working on today
and tomorrow.
About Ford Motor Company
Ford
Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 62 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing and servicing a full line of Ford cars, trucks
and SUVs, as well as Lincoln luxury vehicles. To expand its business
model, Ford is aggressively pursuing emerging opportunities with
investments in electrification, autonomy and mobility. Ford provides
financial services through Ford Motor Credit Company. For more
information regarding Ford and its products and services, please visit www.corporate.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170130006004/en/
Contacts:
Ford Motor Company
Angie Kozleski
313.218.8203
akozlesk@ford.com
or
Marisa
Bradley
313.600.0097
mbradl31@ford.com
Source: Ford Motor Company
© 2024 Canjex Publishing Ltd. All rights reserved.