STAMFORD, Conn. -- (Business Wire)
WWE (NYSE: WWE) and Nickelodeon today announced that WWESlam
City™, WWE’s kids property that includes an original animated
short-form series, will debut tomorrow night during theNickSports
programming block from 9–11 p.m. (ET) on Nicktoons.
The 26-episode series is comprised of two-minute shorts featuring WWE
Superstars John Cena®, Randy Orton®, Sheamus®,
The Miz™, Rey Mysterio®, Kane® and Mark Henry®
in a new animated world. The NickSports block airs every
Wednesday from 9–11 p.m. (ET) on Nicktoons and features a rotating
lineup of sports-themed content including series, specials and
documentaries from leagues and key athletes, as well as acquired
theatrical movies.
WWE Slam City, filmed in the next generation of stop-motion
animation, features a new WWE animated character, The Finisher, who
fires all of the WWE Superstars and sends them to WWE Slam City
to find day jobs. With John Cena as an auto mechanic, Randy Orton as a
zookeeper and Sheamus as a theater usher, these Superstars stay true to
their WWE personas as they face life outside of the ring with new career
challenges.
“This exciting partnership will allow us to bring WWE’s passionate fan
base to the NickSports programming block while also creating new
WWE fans through Nickelodeon’s massive audience,” said Michelle D.
Wilson, Chief Revenue & Marketing Officer, WWE. “WWE programming reaches
3 million kids each week and we’re sure they’ll be excited to watch WWE
on Nicktoons.”
“True to the spirit of the NickSports programming block, WWE
Slam City offers kids and their families a fun, fresh way to
experience these exciting WWE Superstars, and the series is a great
complement to our diverse, and ever expanding, sports lineup,” said
Keith Dawkins, Senior Vice President and General Manager, Nicktoons,
TeenNick and Nick Jr.
WWE Slam City is a key component of WWE’s larger strategy to
expand its reach to kids. In 2013, WWE’s national TV programming reached
nearly 3 million kids each week, representing more than 20 percent of
WWE’s average weekly TV audience. WWE also reaches kids through the
number 2 action figure property in the U.S., WWE Studios productions of The
Flintstones, Scooby-Doo WrestleMania Mystery and Christmas
Bounty as well as partnerships with Mattel, Kraft Foods, Frito-Lay,
Post Foods and MilkPEP. In addition, WWE supports programs that
positively impact children and families around the world, including a
30-plus year relationship with Make-A-Wish as well as various literacy,
education, anti-bullying and military initiatives.
Since its launch earlier this year, WWE Slam City has secured
nearly 20 million views across a variety of platforms including
WWEslamcity.com, Cartoonium, WWE Network, Hulu, Kabillion, Nintendo and
AOL.
About Nicktoons
Nicktoons
has the highest concentration of B2–11 across all television and offers
programming such as the NFL RUSH ZONE franchise, Rob Dyrdek’s
Wild Grinders, Dragon Ball GT, the Yu-Gi-Oh! franchise, the Digimon
franchise and the Power Rangers franchiseas well as a
roster of hits that have defined kids’ and animation lovers’ TV,
including Avatar: The Last Airbender, Invader Zim, Danny Phantom,
SpongeBob SquarePants, The Fairly OddParents, and The Adventures
of Jimmy Neutron, Boy Genius. Nicktoons currently reaches almost 68
million homes via cable, digital cable and satellite. For more
information or artwork, visit http://www.nickpress.com. Nicktoons
and all related titles, characters and logos are trademarks of Viacom
Inc. (NASDAQ: VIA, VIAB).
About WWE
WWE,
a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 35 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all 12 live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 170 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich
and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent
names, images, likenesses, slogans, wrestling moves, trademarks, logos
and copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of their
respective owners.
Forward-Looking Statements: This press
release contains forward-looking statements pursuant to the safe harbor
provisions of the Securities Litigation Reform Act of 1995, which are
subject to various risks and uncertainties. These risks and
uncertainties include, without limitation, risks relating to entering
into, maintaining and renewing key agreements, including television and
pay-per-view programming and our new network distribution agreements;
risks relating to the launch and maintenance of our new network; the
need for continually developing creative and entertaining programming;
the continued importance of key performers and the services of Vincent
McMahon; the conditions of the markets in which we compete and
acceptance of the Company's brands, media and merchandise within those
markets; uncertainties relating to regulatory matters; risks resulting
from the highly competitive and fragmented nature of our markets;
uncertainties associated with international markets; the importance of
protecting our intellectual property and complying with the intellectual
property rights of others; the risk of accidents or injuries during our
physically demanding events; risks associated with producing and
travelling to and from our large live events, both domestically and
internationally; risks relating to our film business; risks relating to
new businesses and strategic investments; risks relating to our computer
systems and online operations; risks relating to general economic
conditions and our exposure to bad debt risk; risks relating to
litigation; risks relating to market expectations for our financial
performance; risks relating to our revolving credit facility; risks
relating to the large number of shares of common stock controlled by
members of the McMahon family and the possibility of the sale of their
stock by the McMahons or the perception of the possibility of such
sales; the relatively small public float of our stock; and other risks
and factors set forth from time to time in Company filings with the
Securities and Exchange Commission. Actual results could differ
materially from those currently expected or anticipated. In addition,
our dividend is dependent on a number of factors, including, among other
things, our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends, general economic and competitive conditions and such other
factors as our Board of Directors may consider relevant.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141021006002/en/
Contacts:
WWE:
Leslie Byxbee, 203-352-1056
Leslie.Byxbee@wwecorp.com
or
Nickelodeon:
Maggie
Wang, 212-846-6381
Maggie.Wang@nick.com
Source: WWE
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