Urban Tree Lounge installation combines sustainability, materials
design and architecture to spark moments of reflection
MILAN -- (Business Wire)
As designers, architects, and creative professionals from around the
world arrive in Milan this week to explore the latest trends in design,
they’ll discover a new place to “reflect” on their experiences. 3M
Design (the design group of 3M Company) has collaborated with Stefano
Boeri Architetti to create Urban Tree Lounge, an installation
providing Design Week visitors an opportunity to experience magic
moments of inspiration and reflection that are made possible when
materials and architecture combine in new and creative ways. With shared
passion for sustainability and vision to make life better, the two
creative teams invite visitors to escape the dynamics of their busy
itineraries to relax in a “nest” of kaleidoscopic wonder.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20160411005932/en/
3M Design and Stefano Boeri Architetti illuminate creativity at Milan Design Week with the Urban Tree Lounge. (Photo: 3M)
The installation incorporates several 3M materials including films,
nonwovens and adhesives to create an experience where light dances,
thoughts reflect, and minds (and mobile devices) recharge. “As creative
professionals explore Milan to connect, learn and be inspired, we want
them to know design is integral to everything we do at 3M as an
innovation company – how we understand the world around us, identify
needs and develop thoughtful solutions that can improve life,” said Eric
Quint, 3M Chief Design Officer. “Our design team thrives on
collaboration, so it’s a privilege to work with a partner like Stefano
Boeri whose architectural influence, urban sensibility and sustainable
mindset bring design to life.”
Located at Materials Village, SuperStudio Central Plaza, in partnership
with Material Connexion Italia, visitors to Urban Tree Lounge can
recline on a mini landscape constructed with 3M Nomad Matting while
gazing up to reflect on design through a kaleidoscope of 3M Dichroic
Film “leaves” and conceptual arbor made of 3M reflective film. These are
just some of the many solutions 3M creates to manage light, improve
energy efficiency, and support thoughtful solutions to make a better
world. The lounge will allow visitors not only to recharge the creative
vitality of mind and body, but also their mobile devices.
“It’s been amazing to work with the 3M Design team,” said Stefano Boeri,
CEO of Stefano Boeri Architetti. “Thanks to an energizing exchange of
ideas, we were able to achieve the goal of creating a conceptual tree
that, like an organic one, absorbs, filters and mirrors the sunlight to
create a shadow to reflect and recharge. It’s my hope that this
prototype can influence creative approach to design in public spaces.”
More than 300,000 visitors are expected to attend Milan Design Week this
year for meetings, events and networking. Following a press preview on
April 11 from 5:00-8:00 p.m., Urban Tree Lounge will be open at the
following times:
-
April 12-16 from 10:00 a.m.-9:00 p.m.
-
April 17 from 10:00 a.m.–6:00 p.m.
Urban Tree Lounge will be located at Materials Village, the project of
Material Connexion Italia at SuperStudio -Zona Tortona.
In addition, 3M Chief Design Officer Eric Quint will participate in a
panel discussion entitled, New Horizons in Creativity: Connecting
Architecture, Nature and Humanity, organized by Material Connexion
Italia and in collaboration with Abitare Magazine. This will take place
on Thursday, April 14 at Spazio Ansaldo from 5:00-7:00 p.m. Speakers
also include Stefano Boeri, architect and principal of Stefano Boeri
Architetti, Humberto Campanas, designer and partner of Estudio Campana,
Marco Piva, architect and principal of Studio Marco Piva, Francesco
Librizzi, architect, Leonardo Caffo, philosopher and Emilio Genovesi,
CEO of Material Connexion Italia. The panel will be moderated by Rodrigo
Rodriquez, President of Material Connexion Italia.
3M Design is the global creative engine driving design for innovation
and branding at 3M. Across the company, designers stimulate
collaborative creativity to translate insights into solutions that
inspire and positively impact 3M customers, employees, and society at
large.
About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $30 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at www.3M.com/design
or follow @3MDesign on Twitter.
3M and Nomad are trademarks of 3M Company.
About Stefano Boeri Architetti
Stefano Boeri Architetti
(SBA), based in Milan, and with studios in Shanghai, and Doha. The
studio (called Boeri Studio until 2008) is dedicated since 1993 to the
research and practice of architecture and urbanism. Among the most known
projects are the Vertical Forest in Milan, the Villa Méditerranée in
Marseille, and the House of the Sea of La Maddalena.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160411005932/en/
Contacts:
Glenn Carter, 3M Design
+1 651-737-0687
gacarter1@mmm.com
U.S.
or
Patrizia
Ledda, Spoon Group Press Office
P: + 39 02 36595292 / M: + 39 339
4766974
ledda@spoongroup.it
Italy
Source: 3M
© 2024 Canjex Publishing Ltd. All rights reserved.