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Ford appoints data science and analytics expert Paul Ballew to help
the company better understand consumer behavior and develop even
better mobility, connectivity and autonomous driving innovations
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Ford investing more in data science and analytics as a key part of its
Blueprint for Mobility and its One Ford plan for profitable growth
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Ford today appoints data science and analytics expert Paul Ballew as
executive director and chief data and analytics officer, further
building its team of experts to help better understand consumer behavior
and help speed development of the mobility, connectivity and autonomous
driving innovations that will improve people’s lives.
Ford is accelerating its investment and research into data science and
analytics as the foundation of its focus on innovation. The goal is to
better anticipate customers’ wants and needs as Ford implements its Blueprint
for Mobility and its One Ford plan for profitable growth.
“We are committed to making people’s lives better through innovations on
mobility, connectivity, autonomous vehicles, performance and the
customer experience,” said Ford President and CEO Mark Fields. “Taking
big data and analytics to the next level inside Ford connects all of
this work and is a key part of our drive for innovation in every part of
our business.”
In the new role, Ballew will lead the company’s data and analytic
efforts globally, establishing an enterprise-wide vision for analytics
and integrating all of Ford’s research, analytics, processes, standards,
tools and partner engagement. He will report to Bob Shanks, executive
vice president and chief financial officer. The appointment is effective
Jan. 5, 2015.
Ballew most recently was global chief data, insights and analytics
officer at Dun and Bradstreet. Previously, he spent 20 years in business
and the auto industry in various senior executive positions researching
and analyzing consumer behavior, including at the Federal Reserve, J.D.
Power and General Motors. While at Nationwide Insurance, Ballew built
the first analytics organization in financial services, transforming the
way the company interacted with customers across the entire organization.
Ford already has an award-winning analytics team. Last year, Ford was
awarded the prestigious INFORMS Prize from the Institute for Operations
Research and the Management Sciences for using data science and
predictive analytics to improve overall operations and performance.
Ford uses analytics widely, including in its research, product
development, manufacturing, supply chain, marketing and sales, finance,
purchasing, information technology and human resources functions.
“Paul’s experience in unlocking consumer and business value from data is
extremely impressive, and we are delighted to have him join the Ford
team,” said Shanks. “He will turn what has been a secret weapon for us
into a company-wide endeavor, driving growth in all parts of our
business.”
For biographical information and photos of Paul Ballew, click
here.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 183,000 employees and 65 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
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Contacts:
Ford Motor Company
Susan Krusel
313.322.7998
skrusel@ford.com
Source: Ford Motor Company
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