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Leaked video of mystery streaker generated more than 2 million views
in 36 hours
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Popular Mexican actor and comedian Derbez revealed as streaker in new
DishLATINO soccer campaign
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Viewers are able to choose from three alternate endings to streaker
video
Company Website:
http://www.dishlatino.com/
ENGLEWOOD, Colo. -- (Business Wire)
Following a viral video push that generated more than 2 million social
media views in 36 hours, DishLATINO today launched a new digital
campaign featuring popular Mexican actor Eugenio Derbez as he streaks
across a soccer field, scores a goal, lands in jail and crashes a
telenovela.
The campaign began Monday with a leaked “cell phone” video, giving a
view from the stands of an unidentifiable man streaking across the field
and scoring a goal, confounding players and outpacing the bumbling
guards.
Just in time for April Fool’s pranks, DishLATINO officially revealed
today that the man in the streaker video is actually spokesman Eugenio
Derbez. To help celebrate the April Fool’s Day joke, DishLATINO wrapped
Hispanic newspapers in major U.S. cities with a tabloid-style headline
showing Derbez being chased by officials as he streaks off the field.
“This is the first time DishLATINO has created unbranded content and
left it up to fans to direct where it goes and whether or not it takes
off,” said Alfredo Rodriguez, vice president of DishLATINO. “We had a
feeling it would be popular but were overwhelmed by the instant
engagement it received—within minutes of arriving online.”
In the digital campaign launching today on the DishLATINO
website, Derbez stuns soccer players by taking the field and scoring a
goal—all while wearing nothing but his socks and shoes. Viewers of the
video will be invited to choose from three alternate endings. This
interactive experience brings viewers along as Derbez interrupts a
post-game TV interview, lands in jail (where he encounters a familiar
face) and winds up in the middle of the fictional telenovela, “Epoca de
Amor.” Viewers can also catch behind the scenes footage of Derbez
talking about Aaron Abasolo, one of his most iconic characters.
“While the spot has some fun with one of soccer’s most outrageous
spectacles, the campaign is really designed to connect with all those
who can’t live without soccer,” said Rodriguez. “Many fans don’t have
access to the teams they love, which is why, in addition to the best
Spanish and English programming, DishLATINO brings fans the top games,
leagues and tournaments at an affordable price.”
The “streaker” spots can be found on the DishLATINO website
and on YouTube at https://www.youtube.com/dishlatino.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish language
programming packages in the United States. It offers its customers more
than 40 Spanish-language news, entertainment, and sports channels in
combination with DISH’s broad English-language programming lineup of
more than 200 channels. DishLATINO customers can receive the Hopper, the
industry’s most awarded DVR, and take advantage of in-language customer
service as well as payment options such as FlexTV, a no-term contract,
prepaid pay-TV product.
About DISH
DISH Network Corp. (NASDAQ: DISH), through its subsidiaries, provides
approximately 13.978 million pay-TV subscribers, as of Dec. 31, 2014,
with the highest-quality programming and technology with the most
choices at the best value. Subscribers enjoy a high definition line-up
with more than 200 national HD channels, the most international
channels, and award-winning HD and DVR technology. DISH Network
Corporation is a Fortune 250 company. Visit www.dish.com.
Subscribe to DISH email alerts: http://about.dish.com/alerts
Follow @DISHNews on Twitter: http://www.twitter.com/DISHNews
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150401005673/en/
Contacts:
DISH
Karen Modlin, 303-723-1850 (w) or 214-773-2152 (m)
karen.modlin@dish.com
Source: DISH
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