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Ford Warriors in Pink® introduces The Good Day Project and
issues strong call to action to help bring more good days to those
living with breast cancer
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Ford partners with Meal Train and Lyft to provide an easy way to offer
support – scheduling meal deliveries, childcare, rides to treatment
facilities and more to breast cancer patients across the country
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Now 21 years strong, Ford Warriors in Pink continues to help in the
fight against breast cancer, so far dedicating more than $128 million
to the cause
Company Website:
http://corporate.ford.com/
DEARBORN, Mich. -- (Business Wire)
Ford Motor Company, through its Warriors in Pink® campaign,
today launches The Good Day Project – a powerful call to action to bring
more good days to those living with breast cancer.
This Smart News Release features an interactive multimedia capsule. View the full release here:
http://www.businesswire.com/news/home/20150519005631/en/
As part of The Good Day Project, Ford Warriors in Pink will work with Lyft to offer rides to and from appointments for patients undergoing treatment. The ride-sharing service will be made available starting in June, and will roll out across 17 cities through select treatment centers. (Photo: Business Wire)
For more than two decades, Ford Warriors in Pink has been committed to
the fight and continues to inspire women to be proactive about their
breast health. The Good Day Project takes the program a step further –
encouraging people to step up and help those who are battling the
disease.
“Most breast cancer patients characterize their days by ‘good days’ and
‘bad days,’” said Tracy Magee, Ford Warriors in Pink brand manager.
“While many people want to help, most are unsure of the best way to show
their support. We want to change this.
“Warriors in Pink is about driving awareness, and about motivating
people to help in the battle against breast cancer,” added Magee. “With
The Good Day Project, we hope to empower people to take real action and
help provide more good days to those living with the disease.”
At the heart of the project are partnerships with Meal Train and Lyft to
provide support services and resources that benefit those dealing with
breast cancer and help make their day-to-day life easier.
The nationwide partnership with Meal Train – an online platform for
organizing family and friends to bring meals to loved ones fighting
breast cancer – allows users to gain free access to the premium service
Meal Train Plus. The service not only helps organize meal deliveries,
but other household needs such as errand services and childcare.
“We are thrilled to be joining forces with Ford Warriors in Pink to
simplify the giving process,” said Michael Laramee, cofounder, Meal
Train. “Our goal is to give users practical solutions that help provide
the services they need on the days that are most helpful. Through this
partnership, we hope to inspire more people to join the fight and grant
small acts of kindness that lessen the burden for those living with the
disease.”
Alongside the support services made available through Meal
Train, Warriors in Pink will work with Lyft to offer rides to and from
appointments for select patients undergoing treatment. The ride-sharing
service will be made available starting in June, and will roll out
across 17 cities through select treatment centers.
“Reliable transportation to and from treatment is a common challenge for
patients,” said Kira Wampler, chief marketing officer, Lyft. “We
are honored to be partnering with Ford Warriors in Pink to bring a
dependable option to the many women seeking treatment this year.
“Together with Ford and Meal Train, we’ll help bring awareness to the
small things people can do to support women fighting this disease,”
added Wampler. “In the coming days, we’ll share details on how to donate
a free Lyft ride to a patient in need – simply by showing your support.”
In addition to the partnerships with Meal Train and Lyft, Ford Warriors
in Pink has created new ideas, tips and tools as part of The Good Day
Project to help people carry out simple acts that bring about more good
days.
Additional details and resources can be found at www.fordcares.com.
These include:
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A free postcard mailing service launching in June; visitors can
customize a message that Warriors in Pink will send to their loved ones
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A list of books of encouragement selected by those who have had
experience with breast cancer
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Spotify playlist with songs of encouragement and empowerment
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Advice from Warriors in Pink Models of Courage members on how to get
through the hard days of treatment, along with inspiring ways to
celebrate the good days
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Health and financial information from the four charity partners of
Ford Warriors in Pink – The Pink Fund, Susan G. Komen, Dr. Susan Love
Research Foundation and Young Survival Coalition
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An opportunity to win various “good day” experiences – from flowers to
relaxing spa treatments and even a grand prize of an all-new Ford
Mustang
Supporting The Good Day Project is singer and songwriter Andy Grammer,
whose mother died from breast cancer six years ago. Grammer recently
joined Warriors in Pink in a visit to The Margie Petersen Breast Center
in Los Angeles, surprising more than 50 cancer patients with a touching
performance.
“We learned of my mother’s breast cancer very late, and because of that
I feel it’s important to be a part of the awareness movement,” said
Grammer. “I want people to know that it does not have to be all bad. You
are reminded that it only takes a moment to show someone how much you
love them, and these small moments can help influence their outlook.”
For more than 20 years, Ford Motor Company has worked to advance the
conversation around breast cancer – inspiring the next generation of
warriors in the fight, while continuing to fuel the spirit of those
living with the disease. To date, Ford has contributed more than $128
million to the cause.
Models of Courage warriors spread good days
Ford also continues its commitment to the Models of Courage program,
working with 20 real-life warriors – women and men who have coped with
breast cancer in inspiring ways – to help spread the word that good days
matter in a loved one’s fight against the disease.
The Models of Courage will share their stories throughout the year at
national and community events, as well as in Warriors in Pink
communications – instilling hope and helping others face their battles.
People are encouraged to join the conversation and share personal
stories and insights on social media using the hashtag #MoreGoodDays.
Wear the warrior spirit
This month, Ford is introducing the 2015 Warriors in Pink collection of
apparel and accessories. The collection will feature new items – a
cardigan, a classic men’s long-sleeve tee, socks and a yoga headband,
along with best-selling favorites such as the annual women’s scarf,
warrior T-shirt and tote bag.
The Warriors in Pink collection provides an opportunity to raise funds
for breast cancer research and aid in developing resources that are
vital to providing more good days to those dealing with breast cancer.
One hundred percent of the net proceeds from warrior wear and gear sales
benefit The Pink Fund, Susan G. Komen, Dr. Susan Love Research
Foundation and Young Survival Coalition.
For more on Ford Warriors in Pink and to view the full 2015 accessories
and apparel collection, please visit www.fordcares.com.
About Meal Train LLC
Meal Train LLC is a Burlington, Vermont based company specializing in
the development of online community service solutions to strengthen
friendships and communities. So far, mealtrain.com has helped more than
300,000 families receive over 3,000,000 meals. In fact, more than 4,000
families receive a meal each night because of mealtrain.com. For more
information about Meal Train’s services, visit http://www.mealtrain.com/.
About Lyft
Lyft
is a welcoming, affordable ride within minutes. Simply request and go.
Lyft launched in San Francisco in June 2012 and is now in more than 65
cities across the country. Beyond providing communities with safe,
reliable rides, we want Lyft to be a force for good. Inspired by the
countless Lyft drivers who’ve taken initiative to give back to their own
communities, we work with nonprofits and our driver community to create
positive social impact, one ride at a time.
Ford Warriors in Pink®
Ford’s commitment in the fight against breast cancer runs well beyond
raising funds. The company is dedicated to making a difference 365 days
a year by encouraging women to become informed and visit their doctors,
educating them about how early detection saves lives. To date, Ford has
dedicated more than $128 million to the cause. The entire 2015 Ford
Warriors in Pink collection is available at www.fordcares.com.
A full 100 percent of net proceeds from sales go to support
organizations fighting breast cancer including The Pink Fund, Susan G.
Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.
About Ford Motor Company
Ford
Motor Company, a global automotive industry leader based in
Dearborn, Michigan, manufactures or distributes automobiles across six
continents. With about 194,000 employees and 66 plants worldwide, the
company’s automotive brands include Ford and Lincoln. The company
provides financial services through Ford Motor Credit Company. For more
information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
For news releases, related materials and high-resolution photos and
video, visit www.media.ford.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150519005631/en/
Contacts:
Ford Motor Company
Anika Salceda-Wycoco
313.845.0627
asalceda@ford.com
or
Ogilvy
Public Relations
Jessica Hanson Cohen
202.729.4126
jessica.cohen@ogilvy.com
Source: Ford Motor Company
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