Company Website:
http://www.grouponworks.com
CHICAGO -- (Business Wire)
Based on polling more than 500 restaurant decision makers, including 152
who have participated in daily deal campaigns, and taking into
consideration what prior research has shown, Groupon (NASDAQ: GRPN) and
the National Restaurant Association are providing restaurateurs with
some of the top tactics for success with daily deal marketing campaigns.
Groupon and the National Restaurant Association are providing restaurateurs with best practices to help ensure daily deal success (Photo: Business Wire)
Research shows that best practices for restaurateurs to help ensure
daily deal success include:
-
Prepare staff to focus on customer service, look for upsell
opportunities and track offer redemption
-
Schedule daily deal timing based on business needs and seasonality
-
Estimate and understand the promotion’s impact on profitability
-
Measure success by using free tools provided by daily deal company
-
Encourage repeat visitors with a customer loyalty program
Results from the recent online survey conducted by Ipsos MediaCT showed
restaurateurs who had successful daily deal experiences stood out as
experimental marketers that use a variety of different channels and
tactics to drive customer acquisition and retention:
-
94 percent engage with customers via social media (vs. 75 percent of
non-daily deal users)
-
77 percent have run more than one daily deal
-
73 percent connect with customers via email (vs. 59 percent of
non-daily deal users)
-
79 percent monitor online review sites to see what others are saying
about their business (vs. 68 percent of non-daily deal users)
-
71 percent have promoted their business with traditional newspaper and
magazine ads (vs. 58 percent of non-daily deal users)
“Daily deals remain a very popular form of marketing for our members,
and these are some important steps restaurateurs can take to help ensure
a greater return on their investment,” said Julia Kanouse, VP, Strategic
Marketing, National Restaurant Association.
“This study reveals how daily deals and the analytical tools that
Groupon provides have become a powerful and measurable part of an active
restaurateur’s marketing mix,” said Sanjay Gupta, VP, Merchant
Marketing, Groupon.
Groupon and the National Restaurant Association have an ongoing
partnership to provide restaurateurs with educational content and
important marketing resources to help their businesses grow. This
content will reside on www.grouponworks.com
and http://www.restaurant.org.
The survey of 513 restaurant decision-makers was conducted by Ipsos
MediaCT between February – March 2013 and was commissioned by Groupon.
The data shown here focuses primarily on the total restaurateur daily
deals users subgroup of n=152 and restaurateurs that were successful
with daily deals n=78. All sample surveys and polls may be subject to
other sources of error, including, but not limited to, coverage error
and measurement error. Additional research includes the Groupon Merchant
Satisfaction Study run continuously by ForeSee.
About National Restaurant Association
Founded in 1919, the National Restaurant Association is the leading
business association for the restaurant industry, which comprises
980,000 restaurant and foodservice outlets and a workforce of more than
13 million employees. We represent the industry in Washington, D.C., and
advocate on its behalf. We operate the industry's largest trade show (NRA
Show May 18-21, 2013, in Chicago); leading food safety training and
certification program (ServSafe);
unique career-building high school program (the NRAEF's ProStart);
as well as the Kids
LiveWell program promoting healthful kids' menu options. For more
information, visit Restaurant.org
and find us on Twitter @WeRRestaurants,
Facebook
and YouTube.
About Groupon
Groupon
(NASDAQ: GRPN) is a global leader in local commerce, making it easy for
people around the world to search and discover great businesses at
unbeatable prices. Groupon is reinventing the traditional small business
world by providing merchants with a suite of products and services,
including customizable deals, payments
processing capabilities and point-of-sale
solutions to help them attract more customers and run their
operations more effectively. By leveraging the company’s global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon
Local, enjoy vacations with Groupon
Getaways, and find a curated selection of electronics, fashion, home
furnishings and more with Groupon
Goods. To subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
Groupon will be at the National Restaurant Association Show May 18–21.
Let us know if you'll be there, too. We'd love to meet you at booth
#9510.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130517005623/en/
Contacts:
Groupon
Nick Halliwell, 312.999.3806
nhalliwell@groupon.com
or
NRA
Annika
Stensson, 202.973.3677
astensson@restaurant.org
Source: Groupon
© 2024 Canjex Publishing Ltd. All rights reserved.