First Chapter of New Campaign Led by Solange and Her Curated Cast
of Artists
NEW YORK -- (Business Wire)
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH],
today announced its new CALVIN KLEIN UNDERWEAR and CALVIN
KLEIN JEANS global multi-media advertising campaign. The
campaign introduces an evolution in the CALVIN KLEIN brand’s
globally recognized #MYCALVINS call to action: “Our Family.
#MYCALVINS.”
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171120005606/en/
Calvin Klein, Inc. Announces the Latest Calvin Klein Underwear and Calvin Klein Jeans Global Advertising Campaign
Shot by photographer Willy Vanderperre, the first chapter of this
new campaign features songwriter and recording/visual artist Solange
alongside her personally curated cast of singers/songwriters, including Kelela,
Dev Hynes, Caroline Polachek and Adam Bainbridge of
Kindness. The cast is featured wearing core styles of CALVIN
KLEIN UNDERWEAR and CALVIN KLEIN JEANS that are available in
stores and online now.
The group is shot together as a “chosen” musical family, illustrating
the overarching message of the campaign. The evolved #MYCALVINS concept
has family at its center, a display of unity between strong individuals,
further emphasized by the symbolism of the traditional American quilt.
This campaign captures these bonds and brings to life different ways we
can inspire families - both born and made - to connect with one another,
and celebrate the things that unite us.
This launch marks the first moment of the new Our Family. #MYCALVINS
campaign rollout, with a series of campaign launches that will run from
Holiday 2017 through the Spring 2018 season. The talent featured will
represent the bridging of several generations stylistically, musically
and culturally. They will bring their stories to life as “Our Family”
with family and community at the epicenter of the conversation.
For the first time, the brand is embracing a digital first, socially
powered mindset in communicating the evolution of the globally
successful #MYCALVINS campaign originally launched in 2014. The
#MYCALVINS campaign leverages influencers’ and existing consumer
behavior to express themselves, and maximizes the cultural ‘selfie’ and
viral image-sharing phenomenon. With dedicated digital support in 12
countries and key high impact outdoor in several key markets throughout
the holiday season, the Our Family. #MYCALVINS initiative will be
communicated to a global audience.
About Calvin Klein
CALVIN KLEIN is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive aesthetic. We seek to thrill and
inspire our audience while using provocative imagery and striking
designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz,
we have built our reputation as a leader in American fashion through our
clean aesthetic and innovative designs. Global retail sales of CALVIN
KLEIN brand products exceeded $8 billion in 2016 and were
distributed in over 110 countries. CALVIN KLEIN employs over 10,000
associates globally. We were acquired by PVH Corp. in 2003.
About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 35,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic CALVIN
KLEIN, TOMMY
HILFIGER, Van
Heusen, IZOD,
ARROW,
Speedo*,
Warner’sand Olga
brands, as well as the digital-centric True
& Co. intimates brand, and market a variety of goods under
these and other nationally and internationally known owned and licensed
brands.
*The Speedo brand is licensed for North America and
the Caribbean in perpetuity from Speedo International Limited.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171120005606/en/
Contacts:
Calvin Klein, Inc.
Alexandra Wagner, SVP, Corporate
Communications
212-292-9794
alexandrawagner@ck.com
or
Amanda
Peña, Director, Corporate Communications
212-292-9223
amandapena@ck.com
Source: Calvin Klein, Inc.
© 2024 Canjex Publishing Ltd. All rights reserved.