Company Website:
http://www.GOskechers.com
MANHATTAN BEACH, Calif. & LIEDERBACH, Germany -- (Business Wire)
Skechers Performance™ – a division of SKECHERS USA, Inc. (NYSE: SKX) –
announces its return as the Official Running Shoe sponsor of the 2017
IRONMAN® European Tour. This partnership continues to bring
the award-winning brand to elite triathletes across Europe as they
compete in some of the most challenging races in the world.
This Smart News Release features multimedia. View the full release here:
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Elite athlete Anja Beranek of Germany, crossing the 2016 IRONMAN 70.3 Kraichgau finish line wearing Skechers GOmeb Speed 3. Photo by: Ben Hoskins/Getty Images for IRONMAN.
Skechers Performance will be onsite at 35 events in 15 markets during
the IRONMAN European Tour, selling the award-winning GOmeb Razor as well
as the GOmeb Speed 4, GOrun Forza 2, and GOrun Ride 6 footwear styles.
Skechers Performance footwear sales will be located in the Official
IRONMAN Merchandise Tent. Additionally, Skechers Performance will have a
second location for consumer engagement in the main expo area.
Participating countries in the IRONMAN European Tour include Spain,
France, Austria, Switzerland, Germany, Italy, England, Luxembourg,
Denmark, Sweden, Scotland, Ireland, Wales and the Netherlands.
“We are pleased to be partnering with IRONMAN for the second year in a
row,” said Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “Our
continued partnership with IRONMAN is a testament to our continued
support and commitment to the endurance sports community, and emphasizes
to both serious and casual athletes across Europe that we continue to be
a major player in the running category.”
New for this year, IRONMAN will have a limited edition, co-branded
Skechers Performance GOrun 5 style, which will be available exclusively
at the IRONMAN merchandise booth. The lightweight, responsive running
shoe will have the IRONMAN “M-Dot™” logo on the lateral heel of the
shoe, as well as on the insole.
“With the Skechers Performance mantra of ‘Go Like Never Before’ and
their lightweight and innovative designs, we couldn’t find a more
dynamic running shoe partner for our events in Europe than Skechers
Performance,” says IRONMAN Head of Europe, Global Partnerships, Kim
Smither. “We are thrilled to have them continue as a valued partner for
our European Series.”
The tour includes a variety of race types. Four stops will be 5150
Olympic distance races where athletes will swim 1.5km, bike 40km and
then run for 10km; 18 events will be IRONMAN 70.3 triathlons, consisting
of a 1.9km swim, 90km bike, and 21k, run; and 13 stops will be the
full-distance ultimate single-day challenge IRONMAN triathlon, where
athletes will swim for 3.8km, cycle for 180.2km and then run a full
marathon.
Skechers Performance was also recently announced as the Official Running
Shoe for the 2017 IRONMAN Canadian Series and has also signed-on as the
Official Footwear and Apparel sponsor for the IRONMAN South Africa
Series.
Skechers Performance continues to be a dominant player in the elite
running space, attracting athletes such as world-class marathoner Meb,
who recently raced in his fourth Olympic Games, U.S. elite marathoner,
Kara Goucher and award-winning triathletes Lionel Sanders, Anja Beranek
and Nils Frommhold.
Stop by the Skechers Performance booth when at the 2017 IRONMAN European
Tour to see the award-winning Skechers Performance footwear.
For more information on the IRONMAN brand and global event series, visit www.ironman.com.
For more information on Skechers Performance, visit www.GOskechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS
USA, Inc., based in Manhattan Beach, California, designs, develops and
markets a diverse range of lifestyle footwear for men, women and
children, as well as performance footwear for men and women. SKECHERS
footwear is available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more than
2,012 SKECHERS Company-owned and third-party-owned retail stores, and
the Company’s e-commerce websites. The Company manages its international
business through a network of global distributors, joint venture
partners in Asia and the Middle East, and wholly-owned subsidiaries in
Canada, Japan, throughout Europe and Latin America. For more
information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; sustaining, managing and forecasting costs and
proper inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments due
to the lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among sellers
of footwear for consumers, especially in the highly competitive
performance footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2016. The risks included
here are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.
About IRONMAN
A Wanda Sports
Holdings company, IRONMAN operates a global portfolio of events that
includes the IRONMAN® Triathlon Series, the IRONMAN®
70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®,
IRONKIDS®, six of nine International Triathlon Union World
Triathlon Series races, road cycling events including the UCI Velothon
Majors Series, mountain bike races, premier marathons and other
multisport races. IRONMAN’s events, together with all other Wanda Sports
Holdings events, provide more than 680,000 participants annually the
benefits of endurance sports through the company’s vast offerings. The
iconic IRONMAN® Series of events is the largest participation
sports platform in the world. Since the inception of the IRONMAN®
brand in 1978, athletes have proven that ANYTHING IS POSSIBLE®
by crossing finish lines at the world’s most challenging endurance
races. Beginning as a single race, IRONMAN has grown to become a global
sensation with more than 260 events across 44 countries. For more
information, visit www.ironman.com.
About Wanda Sports Holding
Wanda
Sports Holding is the world’s leading sports business entity, founded to
capture the opportunities in the global sports industry and to
contribute to the prosperous international sports landscape – in three
key areas: 1) Spectator Sports (media & marketing business), 2)
Participation Sports (active lifestyle business), 3) Services (digital,
production and service business). Wanda Sports Holding incorporates the
international sports marketing company Infront Sports & Media, the
iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters
are in Guangzhou, China.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170511005599/en/
Contacts:
Skechers Performance
Jolene Abbott, 1-310-318-3100, Ext. 4839
Jolenea@skechers.com
or
IRONMAN
Stefan
Jaeger, +43 699 177 87 107
stefan.jaeger@ironman.com
Source: Skechers Performance™
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