Global nutrition company to provide nutrition bars at blood drives
and encourage blood donation from the expected 25,000 attendees at its
annual North America member meeting in St. Louis
ST. LOUIS -- (Business Wire)
Today, global nutrition company Herbalife
(NYSE: HLF) proudly joined the American Red Cross at America’s
Convention Center/Edward Jones Dome in downtown St. Louis to support
efforts to encourage blood donation and announce a new partnership to
provide nutritious post-donation snacks to blood and platelet donors.
During the summer, blood donations typically decrease across the country
while the need for blood donations remains constant, making this
partnership especially important.
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Independent Herbalife member donates blood at Herbalife's annual North America Extravaganza in St. Louis, MO (Photo: Business Wire)
To kick off this partnership, Herbalife is hosting a two-day blood drive
at its North American meeting of more than 25,000 members and employees.
As a small token of Herbalife’s gratitude, the company is providing a
nutritious Herbalife snack to blood and platelet donors in the
refreshment areas at select blood drives and blood donation centers
across the country. Health professionals recommend that individuals eat
a nutritious meal and hydrate immediately after donating blood and so
Herbalife has provided the Red Cross with 280,000 protein bars, which
should be available in select locations by September.
“Our mission at Herbalife is to change people’s lives and so we proudly
partner with the American Red Cross to help them further their noble
work,” said Michael O. Johnson, chairman and CEO, Herbalife. “Having a
nutritious snack after donating blood is important, and we are honored
to be the source of that nutrition to blood donors after they give
blood.”
“We appreciate Herbalife’s efforts to help raise awareness about the
constant need for blood,” said Donna Morrissey, director of National
Partnerships, Red Cross Biomedical Services. “The generous donation from
Herbalife is a wonderful addition to our blood drives – these nourishing
protein bars will be a great way to thank blood donors for rolling up a
sleeve to help save lives.”
To reach those communities, Herbalife has sponsored a Red Cross blood
drive and will launch a grassroots social media fund raising campaign in
the fall to support the Red Cross. Herbalife employees and members will
also host blood drives and education sessions at select Herbalife
facilities.
The partnership announcement between Herbalife and the Red Cross kicks
off the company’s North America Extravaganza—an annual company
convention that draws thousands of Herbalife members from across the
United States, Canada, Puerto Rico, Jamaica and Trinidad and Tobago—to
celebrate the achievements of its members and conduct training. This
year’s Extravaganza brings approximately 25,000 visitors to St. Louis
and is expected to have a local economic impact of $18 million through
maxed out hotel occupancy levels, tax revenue and other tourism-related
activities, according to the St. Louis Convention & Visitors Commission.
About Herbalife:
Herbalife is a global nutrition company that has been changing people's
lives with great products since 1980. Our nutrition, weight-management,
energy and fitness and personal care products are available exclusively
to and through dedicated Independent Herbalife Members in more than 90
countries. We are committed to fighting the worldwide problems of poor
nutrition and obesity by offering high-quality products, one-on-one
coaching with an Herbalife member and a community that inspires
customers to live a healthy, active life.
We support the Herbalife Family Foundation (HFF) and its Casa Herbalife
programs to help bring good nutrition to children in need. We also
sponsor more than 190 world-class athletes, teams and events around the
globe, including Cristiano Ronaldo, the LA Galaxy and champions in many
other sports.
The company has over 7,800 employees worldwide, and its shares are
traded on the New York Stock Exchange (NYSE: HLF) with net sales of $5
billion in 2014. To learn more visit Herbalife.com or IAmHerbalife.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150710005597/en/
Contacts:
Herbalife
Mike Gutierrez, 213-745-0401
michaelgu@herbalife.com
Source: Herbalife
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