Hasbro to create Top Wing PLAYSKOOL Product Line Featuring Figures,
Vehicles and Plush Scheduled to Debut Fall 2018
NEW YORK -- (Business Wire)
Nickelodeon, the number-one entertainment brand for kids, and Hasbro,
Inc. (NASDAQ: HAS), a leading global play and entertainment company,
today announced a strategic partnership for the network’s new hit
preschool series Top
Wing, produced by 9 Story Media Group. The product line, which
includes figures, vehicles and plush inspired by the show’s four best
friend rescue birds, will launch in the U.S. this fall, followed by
international markets in Spring 2019.
“Nickelodeon’s preschool portfolio has a powerhouse roster of content
and the action-packed series Top Wing is poised to be another
runaway fan favorite,” said Pam Kaufman, Chief Marketing Officer and
President, Consumer Products, Nickelodeon. “This partnership will be our
first preschool master toy deal with Hasbro done on a global scale,
which mirrors our content roll-out strategy to introduce Top Wing
domestically first, followed by international markets. We can’t wait to
see our fans earn their wings as they bring the adventures of Swift,
Penny, Rod and Brody to life with this new toy line.”
“Top Wing has all the signature elements of a top toy property, with
great characters, preschool friendly themes and hi-tech gadgets and
vehicles,” said John Frascotti, President of Hasbro. “We are excited
about this strategic partnership with Nickelodeon, and are looking
forward to delivering a full PLAYSKOOL toy line, inspired by the series,
later this year.”
Hasbro’s PLAYSKOOL Top Wing product line will let preschoolers
join the Top Wing team and go on action-packed rescue missions
with figures, mission-ready vehicles, playsets and plush, all inspired
by the characters and adventures on the show. The toy line is slated to
launch this fall in the U.S., followed by international markets.
Top Wing follows four best friend rescue birds–Swift, Penny, Rod
and Brody–who are training to earn their wings at the Top Wing Academy
on Big Swirl Island. The action-packed series follows a team of eager
young birds as they work together to help their island community, go on
amazing adventures and earn their wings as full-feathered rescue birds.
With the help of their mentor Speedy, and unique turbo-charged vehicles
and high-tech gadgets, the cadets are assigned different missions to
sharpen their rescue skills and help those in need while learning
valuable lessons along the way. Produced by 9 Story Media Group, Top
Wing features storylines that help preschoolers build
self-confidence, and includes lessons about perseverance and hard work.
New episodes of Top Wing will continue to air regularly on
Nickelodeon and will roll out internationally this year. For more
information on the show, please visit http://www.nickjr.com/top-wing/.
About Hasbro
Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY
ALIVE and MAGIC: THE GATHERING, as well as premier partner brands.
Through its entertainment labels, Allspark Pictures and Allspark
Animation, the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to making
the world a better place for children and their families through
corporate social responsibility and philanthropy. Hasbro ranked No. 1 on
the 2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past seven years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids’ basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180216005526/en/
Contacts:
Nickelodeon:
Talia Yates | talia.yates@nick.com
or
Hasbro:
Jen
DeAngelis | jen.deangelis@hasbro.com
Source: Nickelodeon
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