Company Website: http://www.lisadetannabook.com/
BEVERLY HILLS, Calif. -- (Business Wire)

The Mom’s Choice Awards® has named children’s book “Treasures in the Winter Vault” – a thoughtful story about a boy learning about money and theimportance of saving – as among the best in family-friendly media, products andservices.

“My co-author, Debbie Bertram and I are thrilled to earn the Mom’s Choice Awards Honoring Excellence Seal of Approval,” says author, Lisa Detanna. “We wrote this book for parents to use as a helpful tool in starting the conversation with kids about money.

“For most of us, financial matters are a challenge to talk openly about with family, and this book offers a fun starting point to begin a life-long dialogue about managing money responsibly. So to have it recognized as 'Mom’s Choice' is particularly gratifying.”

Detanna never aspired to be a children’s book author, however. As a wealth management adviser to affluent families, celebrities and Hollywood executives for more than 20 years, she saw a critical need for more open dialogue between parents and children about managing money. In discussing the issue with friends, someone suggested she write a children’s book.

“Most of us were raised to never discuss family financial matters,” says Detanna, “so I often joke that our kids are left to learn about managing money on the street. I wrote this book so they wouldn’t have to.”

MCA evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.

To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.

Detanna’s passion for teaching children financial literacy has prompted her to launch the 2015 Financial Literacy Tour 4 Kids – a concert series featuring the acclaimed rock band “GOODING,” where families attend an afternoon of fun, celebrity book readings, In-N-Out Burgers (complimentary), and live music. The kick off concert event is scheduled for Sunday, March 8 at the Saban Theatre in Beverly Hills from 2-5 p.m.

For more information about upcoming concert dates, or to register to attend, visit www.lisadetannabook.com.

About Lisa Detanna

Lisa has been providing wealth management advice to a diverse base of affluent individuals and families for more than 20 years. She offers a wide variety of services, including personal financial planning, investment management, insurance planning, estate and gift planning, philanthropy, tax planning, risk management services, family governance and family office services.

She joined Raymond James as a senior vice president of investments in December 2011. She was the recipient of the 2010 Barron’s Top 100 Women Financial Managers award, the Cambridge Who’s Who in 2009-2011, 2001 Woman of Accomplishment for Bnai Zion, the Citi Smith Barney Director’s Council award from 2007 to 2010, the Chairman’s Council award in 2005 and 2006 and a Raymond James Chairman’s Council member for 2012 and 2013. She is a delegate, as declared by the Executive Committee of the International Women’s Leadership Association.

Lisa has written and lectured on many financial topics and has been interviewed by CNBC, ABC and NBC and various Los Angeles radio and television stations.

For more information, visit http://www.raymondjames.com/globalwealthsolutionsgroup/.

About the Mom’s Choice Awards®

The Mom’s Choice Awards® (MCA) evaluates products and services created for children and families. Products and services bearing the company’s mother-and-child Honoring Excellence Seal of Approval have earned the MCA distinction for helping families grow emotionally, physically and spiritually; being morally sound and promote good will; and are inspirational and uplifting.

The MCA program is globally recognized for establishing the benchmark of excellence in family-friendly media, products and services. The organization is based in the United States and has reviewed thousands of entries from more than 40 countries.

In addition to being a best-in-class company for the awards industry, the Mom’s Choice Awards provides collaborative lifetime marketing and promotional support to its Honorees. The company has invested heavily in creating educational, marketing and event opportunities to help Honorees and Distinguished Alumni reach their key markets effectively.

Around the world, parents, educators, retailers and members of the media look for the MCA mother-and-child Honoring Excellence Seal of Approval when selecting quality products and services for children and families.

Learn more about the Mom's Choice Awards by visiting their website: www.MomsChoiceAwards.com.

Contacts:

JACK PR
Jack Hagerman, 310-606-0907
jack@jack-pr.com
lisadetannabook.com

Source: Raymond James Global Wealth Solutions