Company Website: http://www.thebrainybrandscompany.com/
SUWANEE, Ga. -- (Business Wire)

The Brainy Brands Company, Inc. (the “Company”)(OTCBB: TBBC.OB), a producer and marketer of the Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, provides a corporate profile on the Company.

In 1995, the Brainy Baby® brand pioneered the early childhood educational DVD industry and is widely recognized as the first to create reality-based, intelligent, and engaging video for children. The Brainy Brands Company currently develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the U.S. market and international marketplace.

The Company’s award-winning products introduce educational subjects such as letters, shapes, animals, art and music. Brainy Baby® videos feature multi-ethnic children, toe-tapping original music, nursery rhymes and instrumental classics. Over the years, the Company has been progressively expanding its range of products to over 200 product offerings including videos, CDs, books, games and toys.

Brainy Baby has historically built its business and its reputation thru the development of content and the sale of videos. It has made significant inroads in broadcast licensing and as a result the franchise is well known and respected. Brainy Brands products have received over 75 National and International Awards, including The Coalition for Quality Childrens’s Media, The Dove Award, Parent’s Choice, Dr, and Toy’s 100 Best.

There are currently 70 countries worldwide in which Brainy Baby products are licensed for distribution. Brainy Baby products are carried in Toys "R" Us and Babies "R" Us. Brainy Baby has developed a market image as a high quality, premium brand that is sold mostly in specialty stores.

According to MarketResearch.com, children's education and entertainment products are one of the fastest growing segments of the $4.8 billion children's video and DVD market, of which the non-theatrical segment is $1.3 billion annually. In the last five years, the industry has come to recognize the greater potential of the Infant & Preschool Market. The preschool market is expected to continue strongly through year 2025 and beyond.

The Company intends to expand its marketing strategy by focusing in the Direct-to-Consumer (“DTC”) channel, Direct Response TV Advertising and Continuity Program, and on-line channel such as e-commerce, search, email, social media and affiliate marketing. In addition, the Company will be working on developing and introducing new products including a new toy line.

“We believe Brainy Baby is a premium brand above all other educational-based products in the marketplace today and we will continue to develop and market new, innovative products for our children today as there is no better gift from a parent or grandparent than to give their children the tools to help develop a love of learning for a lifetime,” commented John Benfield, CEO of The Brainy Brands Company. “We intend to keep our shareholders, the financial community and the public well informed on our progress and on any corporate developments.”

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company may be found at www.thebrainybrandscompany.com

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

Contacts:

The Brainy Brands Company, Inc.
678-762-1100 Ext. 380
IR@thebrainybrandscompany.com

Source: The Brainy Brands Company, Inc.