Company Website:
http://www.bluefly.com
NEW YORK -- (Business Wire)
In the latest edition of Bluefly’s (NASDAQ Capital market: BFLY)
cult-followed Closet
Confessions series, DIY and craft supremo Erica Domesek invites
style-seekers into her New York City apartment. With many consumers
seeking more ways to increase value after the holiday season, Erica, who
rocketed to fame with her “PS I Made This” website and bestselling book,
confirms you don’t need to break the bank to stay chic this January.
From her iPad case which she calls her favorite DIY project, to the
necklace she made on the fly—“I simply put [my rings] on a string and
made a necklace.”—Erica shares genius tips on how to transform the
pieces that “are available to everybody” into original accessories and
statement staples.
“Erica is proof positive that great style can come at exceptional
value,” says Bluefly, Inc CEO Melissa Payner, “which is what the Bluefly
brand is all about.”
Erica’s closet is the 17th Confession in Bluefly’s incredibly
viral video series—joining blogging phenoms Susie
Bubble and Leandra
Medine, NYLON’s editor-at-large Dani
Stahl, heiress Nicky
Hilton, Real Housewife Bethenny Frankel, Dancing With the Stars
finalist Kelly
Osbourne, America’s Next Top Model judge Kelly
Cutrone, and Olympic figure skater Johnny
Weir.
Since its launch in April 2010, Closet
Confessionshas grown into a fashion and pop-culture
phenomenon. It has clocked over three million views; won a 2011 Fashion
2.0 Award; spun off into engaging 45-second spots which aired on Bravo
TV; and driven record spikes in traffic to flagship shopping site Bluefly.com.
Tags: Bluefly, Closet Confessions, Erica Domesek, Dani Stahl, Susie
Bubble, Leandra Medine, Bethenny Frankel, Nicky Hilton, Kelly Osbourne,
Kelly Cutrone, Johnny Weir, Lady Gaga, Melissa Payner.
For further information and questions concerning Closet Confessions,
please contact Amanda Harding, People’s Revolution, amanda.harding@peoplesrevolution.com;
212-274-0400.
Contacts:
People’s Revolution
Amanda Harding, 212-274-0400
amanda.harding@peoplesrevolution.com
Source: Bluefly
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