How ethical is your leader?
Rediff’s new Data Journalism tool –‘Know Your Candidate’ ranks Lok
Sabha aspirants
Company Website:
http://in.rediff.com/index.html
MUMBAI, India -- (Business Wire)
Rediff.com India
Pvt. Ltd (NASDAQ: REDF), one of the premier news and online marketplaces
in India, today announced the release of its ‘Know Your Candidate’
service that gives users instant access to essential ethics-related
details about any candidate contesting the 2014 Lok Sabha election along
with a meter that shows the unemployment rate percentage change.
In May 2013, Rediff.com formally re-launched the ‘Rediff Sentimeter’, a
data journalism tool that helps readers and visitors to its site make
sense of Karnataka State Legislative Assembly Elections and help assess
the outcome through a variety of interactive map-based tools that
measure sentiment.
In November 2013, the Company further enhanced this offering to include
sentiment analysis based on political chatter in social media and online
news platforms. The data journalism component measured political chatter
on social media to analyze people’s sentiments towards political parties
and Rediff saw a spike in online traffic prior to the Delhi Assembly
Elections.
Now comes the latest innovation, ‘Know Your Candidate’, another tool to
evaluate candidates and their respective histories and backgrounds,
particularly looking at ethical behavior and past performance,
co-mingling these phenomena, with historical and real-time news from
over 30,000 news sources. Users can search for constituency candidates
and compare their age, education and ethics, the latter, based on
proprietary algorithms developed by Rediff after years of investment in
its technology platforms. For example, based on the politician’s
educational qualifications, the gravity of criminal charges, if any,
faced by her/him, and the jail term the candidate would get if the
charges were upheld by a court, the ‘Ethics Profile’ ranks candidates in
each constituency on a four-point scale: Excellent, Good,
Passable and Controversial.
Additionally, unemployment data available in the public domain has been
analyzed for every constituency over two time periods to present the
change to users as an indicator of development in their region. The
change in unemployment for every constituency has been assigned one of
four intervals - Declined a lot, Declined a little, Rose a little and
Rose a lot. Given the sensitivities around economics and politics,
unemployment has become one of the key variables that can influence a
candidates’ chance for election/re-election. A third addition to the
offering includes a graphical snapshot which shows users how that
particular constituency voted in the 2009 Lok Sabha election as well as
the most recent state Assembly election.
Users can view these new tools and features at http://labs.rediff.com/loksabha-elections-2014/.
Chief Election Commissioner V S Sampath announced the schedule for the
2014 general election on March 5. The election will be held in nine
phases on April 7, 9, 10, 12, 17, 24, 30 and May 7 and 12. Counting will
be held on May 16. Users can see when their respective constituencies go
to pool at http://www.rediff.com/news/special/ls-election-special-find-out-when-your-constituency-goes-to-poll/20140311.htm.
Rediff has a series of data journalism and analytics tools that it
intends to roll-out over the coming year, focused on politics, sports
(cricket in particular), entertainment and business. These new features
will combine the power of social media, news media and technology,
leveraging algorithms developed by Rediff’s developers that will help
shape and report on key trends in India as well as predictive analysis
tools that can be used in a variety of everyday life scenarios, such as
elections, online shopping, celebrity tracking (what’s hot, what’s not
and what’s trending), among others.
About Rediff.com
Rediff.com (NASDAQ: REDF) is one of the
premier worldwide online providers of news, information, communication,
entertainment and shopping services to Indians worldwide. Founded in
1996, Rediff.com is headquartered in Mumbai, India with offices in New
Delhi, India and New York, USA.
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Contacts:
Rediff.com India Ltd.
Investor Relations and Corporate Affairs
Contact:
Mandar Narvekar, +91-22-6182-0000
investor@rediff.co.in
or
GW
Communications (U.S.A.)
Glenn Wiener, 212-786-6011
gwiener@GWCco.com
or
Jay
Morakis, 212-786-6037
jmorakis@GWCco.com
Source: Rediff.com
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