New Personalized Content Discovery Platform for Video Operators Fully
Integrates Search, Recommendations and Analytics with Voice
Company Website:
http://www.tivo.com
SAN JOSE, Calif. -- (Business Wire)
TiVo
Corporation (NASDAQ:TIVO), a global leader in entertainment
technology and audience insights, today introduced its new
fully-integrated Personalized
Content Discovery platform. The new platform provides video
operators with the most comprehensive suite of content discovery
features that combine the power of TiVo’s renowned conversational voice
search with personalized search and recommendations. The platform also
features powerful analytics capabilities that enable operators to
conduct A/B testing; thus, giving operators the ability to optimize
their operations in real-time.
With fully-integrated conversational services, TiVo’s Personalized
Content Discovery platform leverages voice search making it easy for a
user to ask, “What’s on TV tonight?” and get highly-relevant
personalized search results. Instead of bringing up the whole TV guide
with 300+ channels, the response will highlight the top 10 television
programs that the user is most likely to be interested in, based on
their viewing behavior and interests. This integration is exceptionally
crucial as more and more customers turn to voice search, with 30.5% of
Amazon Echo, Dot or Google Home owners stating that they use voice
assistants to help them find something to watch, according to TiVo’s
most recent Video
Trends Report.
TiVo’s Personalized Content Discovery platform also supports contextual
voice queries, which allow users to easily narrow down results within a
specific context, thus eliminating the need to string together extremely
long queries with unnatural phrasing to achieve the same results. For
example, if a user was to ask, “Find me movies with Tom Hanks,” after
the initial search results are displayed, the user can simply say “only
the comedies” to filter the results to find comedies starring Tom Hanks.
In addition, the conversational search capability spans across all
content catalogs available to the consumer, such as linear TV,
video-on-demand (VOD) or over-the-top programming. As a result, the
platform recognizes what the user is subscribed to and can be set to
only return what is available to that specific user within their
packages.
"For voice search and discovery to be truly effective, the user must be
able to refine and explore through conversation," said Colin Dixon,
founder and chief analyst, nScreenMedia. “Solutions such as TiVo's will
be invaluable in helping operators deliver conversational discovery
tools that allow their customers to more fully exploit the content that
is available to them."
TiVo’s Personalized Content Discovery platform has a fully integrated
backend business console that provides management and real-time tuning
of search results, allowing service providers to easily improve the user
experience and generate more engagement from viewer searches. Operators
can use rules to drive internal business objectives, such as boosting
more VOD titles in voice searches to promote broader category awareness.
Operators also benefit from a decreased cost in ownership, since they
can quickly make real-time changes without requiring extra support from
engineering teams.
“Thanks to our fully-integrated approach, service providers can provide
their customers with the flexibility of conversational search, going
beyond traditional keywords and delivering a truly personalized
experience that also drives their own business objectives internally,”
said Pratik Patel, director of product management, Advanced Search and
Recommendations, TiVo. “In the past, it was an incredibly timely and
labor-intensive process to update search results. Now, changes can be
created almost instantaneously, generating stronger, more relevant
results for viewers while improving overall customer loyalty and
engagement.”
TiVo’s conversational services go beyond basic voice commands to make
natural dialogue a reality. With TiVo’s Personalized Content Discovery
platform, consumers can use their voice to search for digital
entertainment across data spaces, including linear, VOD and over the
top. By taking the content, user and situation into account, TiVo's
Personalized Content Discovery platform provides fast, highly accurate
results and relevant guidance.
About TiVo
TiVo Corporation (NASDAQ:TIVO) is a global leader in entertainment
technology and audience insights. From the interactive program guide to
the DVR, TiVo delivers innovative products and licensable technologies
that revolutionize how people find content across a changing media
landscape. TiVo enables the world’s leading media and entertainment
providers to deliver the ultimate entertainment experience. Explore the
next generation of entertainment at tivo.com,
forward.tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers are
cautioned that such forward-looking statements involve risks and
uncertainties that could cause actual events or our actual results to
differ materially from those expressed in any such forward-looking
statements. Readers are directed to TiVo’s periodic and other reports
filed with the Securities and Exchange Commission (SEC) for a
description of such risks and uncertainties. TiVo undertakes no
obligation to update any forward-looking statements.
TiVo and the TiVo logo are registered trademarks of TiVo Corporation
and its subsidiaries worldwide.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170725005353/en/
Contacts:
TiVo
Jennifer Miu, +1-408-764-5411
jennifer.miu@tivo.com
Source: TiVo Corporation
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