Acquisition Accelerates Adobe’s Position in Cutting Edge New Medium
Company Website:
http://www.adobe.com
SAN JOSE, Calif. -- (Business Wire)
Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired
all SkyBox technology from Mettle, a global developer of best-in-class
360-degree and virtual reality software. The acquisition comes at a time
when increasing numbers of creators, global brands and media and
entertainment companies are embracing 360/VR and are looking for
seamless, end-to-end workflows for this new, immersive medium. The
Skybox toolset is designed exclusively for post-production in Adobe
Premiere Pro CC and Adobe After Effects CC and complements Adobe
Creative Cloud’s existing 360/VR cinematic production technology. Adobe
will integrate SkyBox plugin functionality natively into future releases
of Premiere Pro and After Effects.
To further strengthen Adobe’s leadership in 360-degree and virtual
reality, Mettle co-founder Chris Bobotis will join Adobe, bringing more
than 25 years of production experience to his new role.
“We believe making virtual-reality content should be as easy as possible
for creators. The acquisition of Mettle SkyBox technology allows us to
deliver a more highly integrated VR editing and effects experience to
the film and video community,” said Steven Warner, vice president of
digital video and audio, Adobe. “Editing in 360/VR requires specialized
technology, and as such, this is a critical area of investment for
Adobe, and we’re thrilled Chris Bobotis has joined us to help lead the
charge forward.”
“Our relationship started with Adobe in 2010 when we created FreeForm
for After Effects, and has been evolving ever since. This is the next
big step in our partnership,” said Chris Bobotis, now director,
professional video at Adobe. “I’ve always believed in developing
software for artists, by artists, and I’m looking forward to bringing
new technology and integration that will empower creators with the
digital tools they need to bring their creative vision to life.”
Introduced in April 2015, SkyBox was the first plugin to leverage
Mettle’s proprietary 3DNAE Technology, and its success quickly led to
additional development of 360/VR plugins for Premiere Pro and After
Effects. Today, Mettle’s plugins have been widely adopted by leading
companies world-wide, such as The New York Times, CNN, HBO, Google,
YouTube, Discovery VR, DreamWorks TV, National Geographic, Washington
Post, Apple, and Facebook, as well as independent filmmakers and
YouTubers.
Customers can learn more about the integrated solutions at:
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995, that
are subject to risks, uncertainties, and other factors, including risks
and uncertainties related to Adobe’s ability to successfully integrate
Mettle’s technology and abilities into Adobe Premiere Pro CC and other
Adobe Creative Cloud solutions. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements, including statements regarding the ability of Adobe to
successfully integrate Mettle’s technology and other anticipated
benefits of the transaction to Adobe. These risks, uncertainties and
other factors, and the general risks associated with Adobe’s business,
could cause actual results to differ materially from those referred to
in the forward-looking statements. The reader is cautioned not to rely
on these forward-looking statements. All forward-looking statements are
based on information currently available to Adobe and are qualified in
their entirety by this cautionary statement. For a discussion of these
and other risks and uncertainties, individuals should refer to Adobe's
SEC filings. Adobe does not assume any obligation to update any such
forward-looking statements or other statements included in this press
release.
About Mettle
Mettle is a motion graphics studio based in Montreal, Canada, that
develops plugins for use with Adobe software. Customers include Disney
Imagineering, The New York Times, Facebook, Google, YouTube and HBO. For
more info please see: www.mettle.com.
About Adobe
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170621005336/en/
Contacts:
Adobe
Marissa Lee, 415-832-5378
marlee@adobe.com
or
Edelman
Alyssa
King, 323-202-1899
alyssa.king@edelman.com
Source: Adobe
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